Understanding Global Fashion Tourism

Fashion tourism is becoming quite a thing these days. This segment has evolved out of three main sectors - Cultural Tourism, Shopping Tourism and Creative Tourism. This segment helps the people connect with the latest trends in a comfortable manner across various cities and countries. The interaction occurs between the buyer and the marketing organizations directly; however, it also involves the contribution of various trade associates, tourism industries, hospitality industries and recreational industries. A blend of these segments leads to what is known as a 'Fashion Tour' to a particular city or a country. The trend of fashion tourism has become quite popular in the recent years with a number of people syncing with the latest trends in fashion across the entire world.

The idea of shopping at a new destination is a great motivation factor for a number of people. While it was only the women who loved shopping earlier, today both men and women are highly interested in the latest fashion trends that emerge through various countries. The main motive of the fashion tourism industry is to promote tourism and fashion as a package where an individual can visit a new city or a country, spend some time and explore the latest fashion trends that the place has to offer. The reason that fashion tourism has emerged as such a popular industry today is its demand. A number of tourists have confessed that one of the main reasons they choose a holiday destination is to shop. According to a statistic revealed by the tourism industry, an average of 80% of tourists worldwide chooses a destination based on what they can shop.

Fashion tourism is a step ahead of shopping tourism. While shopping tourism basically means to shop for things the city has to offer, fashion tourism focuses on the latest trends in fashion and their popularity. Some of the main fashion cities include New York, London and Milan. These cities have the foremost fashion weeks hosted about twice a year. It is during this time that some of the latest fashion trends come into the market. There are a number of people who want to be the first to get their hands on these latest fashion trends and fashion tourism plays an important role to help them get to these fashion weeks on time.

A smart range of budding fashion designers draw inspirations from these fashion shows that are held across the major cities across the world. The shows inspire the nascent designers and help them grow in the industry where fashion speaks louder than words. The increase in the number of tourists who visit cities for fashion has increased considerably. This has positively uplifted the economy of the city. The government generates handsome revenue out of fashion tourism which in turn helps in the overall development of the country.

Moreover, fashion tourism supports different industries and helps them grow. When a tourist visits the city for a fashion show, they need a place to stay and thus the hospitality industry gets more business. Since most of the tourists interested in fashion are high profile people, they look for luxury accommodation. They choose to travel by top class transport services which increase the revenue for the transport industry along with trying out new cuisine and eating at some of the best restaurants in the city. They also shop at the biggest showrooms here and pay the VAT and service taxes which are applicable. This money goes directly to the government and helps develop the country.