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RE: Should You Pay Over Retail for Luxury Watches?
It is the law of supply and demand. The big watchmaking companies have understood it. When you can afford to buy more than retail, it can also be interesting. They will maintain their image, these companies are centenarians: in 50 years they will always exist and even at the current high price it can be a good investment for the future.
Yes, these companies are greedy and know how to play with the minds of their customers. As long as you don't give into the temptation and make an impulsive decision, you will be OK as a smart watch buyer.