False Eyelashes Market Dynamics: The Impact of Influencers and Online Retail

The global false eyelashes market size is estimated to reach USD 2.75 billion by 2030, registering a CAGR of 6.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing consumption of the beauty products by diverse age groups, internationally, plus the augmented use of the false eyelashes are the factors which drive the market growth.

 

Women are willing to spend a lot of money on cosmetics driving the growth of the false eyelashes market. Moreover, occurrences of injuries to natural eyelashes and swelling owing to surgical eyelash-related measures are the factors among people that largely restrain the market growth. Apart from that, increasing festival celebrations and fashion trends amongst the global population will support the demand for false eyelash products. Growing consumer inclination for colored eyelashes offers major players new business growth opportunities.

 

Gather more insights about the market drivers, restrains and growth of the Global False Eyelashes Market

COVID-19 had a negative impact on the growth of the market. Most leading brands experienced a decline in sales due to the pandemic. False eyelashes are largely used in eye makeup meant for parties, functions, and other events which were banned by the government during COVID-19, which resulted in a large decline in the sales of the product. Growing adoption of online channel sales has made the market grow at a steady pace from the last two quarters of 2020. Furthermore, with the stable development of online sales channels, the trading of cosmetic products such as eyelashes is projected to surge substantially.

 

The convenience stores segment dominated the market with a revenue share of around 43.0% in 2024. Convenience stores mainly offer assistance from experts, who not only mention products appropriate to their tastes but also simplify the application and care of the product. Modern convenience stores have become a one-stop shop for an extensive selection of product categories. This makes it appropriate for the customers and increases impulse buying.

 

False Eyelashes Market Report Highlights

 

• Asia Pacific is expected grow at a significant CAGR during the forecast period. Increasing adoption of the emerging makeup trends is likely to grow the market demand in the region during the forecast period. Moreover, several countries such as South Korea and Japan are among the major manufacturers of cosmetics and personal care products owing to the rising popularity of their unique makeup and skincare routine

• Individual product segment is expected to grow at a fastest CAGR of 6.69% over the forecast period. The majority of consumers choose to wear them for an extended time period as they are pretty time intensive. It is obtainable in single as well as flared forms which are likely to boost this segment during the forecast period

• Synthetic false eyelashes segment generated maximum revenue in 2024. This is attributed to their firmness as they hold curls very well and are offered in a range of length, curl, thickness, and style

• Online segment is projected to grow at a CAGR of 8.4% during the forecast period. Discounts and offers on the products, different promotion strategies, as well as easy payment options, are the factors likely to propel the online segment during the forecast period.

 

Browse through Grand View Research's Clothing, Footwear & Accessories Industry Research Reports.

• The global resistance bands market size was valued at USD 1.66 billion in 2024 and is expected to expand at a CAGR of 9.9% from 2025 to 2030.

• The global hydration belt market size was valued at USD 47.1 million in 2024 and is expected to grow at a CAGR of 6.0% from 2025 to 2030.

 

Segments Covered in the Report

 

Grand View Research has segmented the global false eyelashes market based on the product, constituent, distribution channel, and region:

 

False Eyelashes Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Strips

• Cluster/Accent

• Individual

• Others

 

False Eyelashes Constituent Outlook (Revenue, USD Billion, 2018 - 2030)

• Natural

• Synthetic

 

False Eyelashes Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Convenience Stores

• Hypermarkets & Supermarkets

 

False Eyelashes Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

  • Saudi Arabia

 

Order a free sample PDF of the False Eyelashes Market Intelligence Study, published by Grand View Research.