Wow great post. I find it interesting that this fake new campaign has started. It is unusual but like you said is a very good tactic as it make them look more reputable to the untrained eye.

The same tacit is used with the phrase terrorist; Find someone or a group (or create) that is causing atrocities in the world to hide the crimes of the people setting a war against these "terrorist".

The real truth is though, that often the person pointing the finger is almost always hypocritical and guilty of the same crimes, possibly even worse.