Facebook ads VS. Google adwords - important notice for beginners

Important notice to those of you who seek to work with these advertising platforms.

When working with google your leads will be an actice leads that were looking for a service like yours (assuming you created a good campain with the right keywords), as when advertising with Facebook, the ad is presented to passive users who might be interested in a service like yours according to Facebook's algorithm.

Google CPC is usually more expensive, but you kbow that a good campain can deliever better results and hot leads.

for other products and services Facebook might deliver better results. usually if you want to reach thoae who are passive and are not looking for your service.

We can dive in, but that summerize the biggest difference between those platforms.

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