Understanding Advertising and Marketing on Facebook

Facebook is a social media platform whose primary purpose is to connect friends and bridge the geographical barrier of friends connecting with each other. Since its inception in 2004, founder and chief executive officer of Facebook Mark Zuckerberg have evolved the social media platform into something more than that.

FACEBOOK FOR BUSINESS

Facebook for business is the major focus of this article. So what exactly can Facebook help a business achieve?
Facebook is a social media space and such for businesses that already have a website it is going to be of massive importance to them as they push to get to their customer base. For SEO purposes, Facebook is classed under social and social is the second most important part of traffic after organic search.
For businesses that want to make sales online Facebook can be of massive importance. For example – a store that wants to make promote its product can make use of a Facebook page. There is a predesigned template because it makes it easy to showcase the products and relatively simple enough for audiences to browse through the products available.

DIFFERENT POSSIBLE PATHS OF MARKETING ON FACEBOOK.

1. Use of Facebook groups – You can choose to use groups to reach your clients on Facebook. This involves you manually adding users to the group.

Tip – You can only add users who you are friends with on Facebook and depending on the settings of the group, they too can then add their friends to the group if they find it interesting enough.

1. Use of Facebook Pages – Facebook pages are one of the best possible solutions for marketing for a business. Almost every business type has a predefined template to use on Facebook pages. Whether it is a shop, a record label, an e-commerce store, a restaurant, a hotel, or a football club.

2. Facebook Ads – This has a prerequisite of having a Facebook page because you can only access an Ad Account when you have a page set up.

FACEBOOK ADS

Facebook introduced Facebook Ads in 2007, and ever since its inception, a lot of things have been changing on the social media platform. Facebook is constantly changing and updating its algorithm to favor paid advertising.
Facebook is quite possibly the only platform that offers you a chance to reach an audience of over 1.5 billion potential customers. The potential for business conversion, when paired with custom audience Ads, is quite staggering. The best part about Facebook advertising is that only the focus or chosen demography most likely to convert get to see the Ads.

POSSIBLE GOALS OF FACEBOOK ADS

These could be;

a) Website Conversion – Facebook ads can help track the activity of users on your website and if there is a particular action you want users to be taking on your website. When a user does this, conversion has taken place. For example, if you set up your conversion goals for users to click the “Call” button on your website and they actually click it, you’re converting.

b) Lead Generation – The intended goal of your website could also get certain information from your audience like their age, email, school, town etc. This is achieved by getting them to fill a form on your website.

c) Traffic – The goal of your Ads could be to get more users to visit your website. Visual Ads are usually best for this sort of goal.

...to be continued.