Hey @steve-speaks, good work.

So the reach for the ads was 4,700 and you received only 19 likes? Did I get this right or not?

Anyways I believe it'd be best to have the ad directed to an external URL which explains in detail what Steemit is, for my ad I'm using a post by @timcliff which you can find here: https://steemit.com/steemit/@timcliff/you-should-join-steemit-here-is-why

For targeting, I'd recommend targeting people who are interested in blogging in general or social networks as a start, I'd advise against broad targeting if you're running on a limited budget.

So I'd be targeting people who are interested in: Wordpress, blogger, tumblr, instagram, woocommerce, ecommerce, wix, joomla, drupal, and so on.

There's also a great difference when it comes to CPC for each countries, for instance EU countries have an average CPC of about $0.4 to $0.5, also my tests showed that some Asian countries have a lot lower CPC.

Try to test multiple posts / images and see how they perform, remove ones with weak performance and any ad that gets below than 0.5% CTR should be removed.

I'll be posting an update for my campaign today and it should include some tips that will help you with this campaign.

Feel free to reach me on Steemit.chat, my username is moataz.

All the best and Steem on! :)