Nice to see that the business side of cryptocurrency is starting to grow up. ICO's and kickstarter style campaigns have gotten worse over the years as people use them to make a quick buck. I think ICO's are an amazing way for small businesses to raise their initial funding, but too many of them seem like cash grabs at the moment. We need more businesses in the game that have a product and want to move into crypto as opposed to starting a new business to get in on the cryptocurrency boom. I think SMT will make it a lot easier for entertainment companies to make that switch. Other industries will have to come up with their own tokens and best practices, or they will be left behind by those companies that do switch. Thanks for the heads-up @kingscrown, it's not an ICO that I'm interested in but it restores my faith in ICOs a little bit.