BITCLAVE: Search Engine and Advertisment Rebranded.

in #ethereum • 7 years ago

1476_original.pngAs long as this world continues to exist, progressions are meant to be made. If the traditional systems are not leading us through those progression, then we have every right to be open to other ideas and systems which would be created to lead is aright.
This is the case of traditional search engine coupled with advertisement system which has chosen to be "selifsh" I would say as it has been designed to be beneficial only to advertisement organizations which happens to be the middle men between business organizations and Potential consumers.
What are the shortcomings of the Traditional search engines and advertisement system.
In a nutshell, there are two major shortcomings of the search engine and advertisement model currently in vogue. Which are:
-Over changing for a job inefficiently undertaken
Most of these established platforms that offers advertisment services, the likes of Google, Facebook, Amazon etc obviously charge outrageous and inconsiderable amounts to get ads placed on their platforms. The aftermath of this is that those exorbitant amount collected from the business setups finds a way to trickle down to it's consumers in form of hyped prices of goods and services and is taken out on them unintentionally so as to ensure maximal profit on the part of the business.
-Inability of the Adverts placed to reach the right audience
After overcharging, the ads are not strategically placed to hit the right audience but flooded into the face of the masses leaving them with the job of filtering for themselves ads which is of importance to them.
This kind of advertisement system doesn't yield desirable results which is neither the wish of the businesses nor the wish of the consumers. Like I rightly said earlier, we have the right to opt for newer and more viable options one of which is "BITCLAVE"

Intriguing features BITCLAVE poses to offer
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Bitclave was designed to correct the aforementioned ills by basically eliminating the middlemen completely and replacing them with a decentralized ethereum blockchain which is an anonymized activity distributed ledger which is the basis on which the Bitclave platform's engine called "BASE- BITCLAVE ACTIVE SEARCH ECOSYSTEM" was created. Through the replacement of Middlemen with BASE, the outrageous amount charged by those middlemen is also eliminated. Bitclave would ensure advertising gets a wide coverage but it would take a different route from the traditional system by ensuring that customers can search for ads themselves and also gain control over the ads that are been posted to them.
Another yet exciting feature of BASE is customer beneficial ratings that would be based on interaction and conversion of ads(patronization of products). This not only ensures businesses achieve their aims but also sees that well rated customers get incentivized thereby ushering customers to the winning end too.
All these would be done and stored on the BASE blockchain which has not only done so well to eliminated middlemen but also perform their jobs more efficiently. It would interest you to know that BASE would be fueled by a cryptocurrency called "Customer Activity Token- CAT". This token would be used for customer incentives and other transactions on the ecosystem. CAT can also be used like every other ERC-20 compatible tokens.

Crowdsale/ ICO
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Total tokens : 2,000,000,000

#advertisment #searchengines #ico #blockchain
7 years ago in #ethereum by
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