Here's an angle @sadekj: Cryptocurrency has a bad or mysterious connotation in many circles, the whole fear-of-the-unknown thing. Referring LI connections to an alternate blockchain-based site for professionals could serve as a good way to introduce blockchain and cryptocurrency concepts to the masses. Once we have mass adoption, Indorse could end up becoming the bandwagon that less-informed corporate types jump on. Then again, would that be enough to keep the platform viable in the long run? In the end, its all a gamble until we see product!