How much, is your Loyalty worth?

Loyalty Rewards Programs are a way to get distribution and attention towards your product and Brand. Where the company saves millions of Euros a year, by opting to reward customer, to reach new customers, instead of hiring Advertising Company's directly, for more, but for that same purpose.
The company that offers rewards to loyal costumers, offer them as an incentive for their clients to come back again and bring a friend that may have the same taste in the brand, service or product provided.
This is not a new or even bounded solely by the e-Commerce business and Products. You probably using a type of Loyalty Reward System, on your day-to-day routine and don't know it. Like when you go to your local coffee-shop and get a stamp, after stamp, on your daily consumption until you get a free one, as a reward after a few visits.

Dowling & Uncles wrote in the Summer of 1997 for MIT Sloan Management Review Magazine, an article entitled "Do costumers Loyalty Programs Work?". Where to them, client should base their judgment on the Loyalty Programs according to five Fundamental elements, choosing this way if they want to join and participate in the loyalty program offered;

• The Financial Value of the Reward!
  Ex: A Frequent Flyer's Loyalty Reward program, will be of greater value than a Cell-Phone top-up Loyalty Reward Program. -Do I want a free trip across the Atlantic or a Free Top-Up on my mobile?
• The horizon of the Rewards Offered!
  Ex: A Loyalty Program that offers a wider range of reward will be more appealing than a single reward system. -Should I spend my time whit a single option of reward or does competition offer´s a wider variety of gifts?
• The Aspirational Value of the reward!
  Ex: Some consumers may feel more inclined to use it, due to their day-to-day needs and taste. -Is this useful and practical for me?
• The Probability of Redeeming your gift!
  Ex: The reward should match or go over the value of time and points that you will be putting into it. -Do I have a chance of getting this reward without giving out my blood and soul for it?
• The Ease of use of the Loyalty Program!
  Ex: A fairly easy to use and follow Dashboard is a requirement for a decent Marketing campaign. -Is this a user-friendly dashboard, or must I have a rocket science degree to use it?

All of these elements are crucial when examining a Loyalty Reward Program. Before choosing whether to join and participate whit your time, effort, creativity and sometimes even your own Money.

Support Rich Games(SRG) Limited, intends to facilitate the implementation of Loyalty Rewards Programs, into Games, apps, and services, so that new developments don't sit in the bottom of the shelf, hidden away in a long list of apps, due to low, to no Advertising budget what so ever. Achieving this way, their deserved attention, and appreciation, with the help of User´s, that will share/Advertise the product or service, based on their own use, analysis and taste of said service, product or other.

The SRG Limited ICO will begin on the 22nd of October 2017, where they will aim to reach a minimum of 2000ETH and a maximum of 20000ETH to continue the development of the platform and it´s functionalities and have it implemented in over 500 Games across SRG Community and the Asian Gaming Market before moving to the other Gaming Markets.

SRG Limited project Time Line.

SRG Limited will make use of two types of tokens. The GMP (GamePoints Token), that will be used for payments, in the platform for the referrer. And the SRG Token that will pay dividends to holders every six months.

There will be only one type of Token for sale, with respective bonus, during the ICO crowd sale. The token is identified as SRG Token (Support Rich Games), that is valued at $2USD for each 1 SRG token. The tokens remaining after the ICO ends will be burnt. Making this way, the limited number of tokens (20 000 000 SRG) created for the ICO, even more, limited. Adding value and making it a Token of rarity that will pay Dividends to holders that hold them on Smart-Ethereum-Wallets. SRG Holders holding them on Exchanges will lose their dividends, as most of them are not ERC-220 Compliant.

Chart of the SRG Token purchase bonus.
Available for a limited time during the ICO!

The platform will lodge several communities for every different implementation (App, Game, service) so that problems like lack of support or loss of interest from users does not happen, maximizing this way, the lifespan of the App, Game or service provided.
The community will be as an internal ecosystem, that will provide communication channels between referrals and referrer, increasing the motivation and commitment that is placed on every project. It will also lodge several promotional tools and the possibility of "Quest Training" for Project Partners.

The community will gather money from developers, that will be distributed to referrers based on two types of main rewards:

1. Referrers will be paid for referring (inviting) new Users/Players in the referrer national currency.
2. The in Game purchases made by a User/Player that will be paid in the referrer national currency and in GMP Tokens.

SRG limited will bring advantages to Players and Developers, by allowing a User to create own Business, get in touch whit a variety of Developers that may be willing to embark and assist in the Creation of a new Application, Game or Service and have the SRG platform implemented in your project, so that you don't go unnoticed in the app stores for lack of exposure.

Sources:
https://www.apptentive.com/blog/2016/08/18/10-new-app-marketing-strategies/
http://sloanreview.mit.edu/article/do-customer-loyalty-programs-really-work/
https://srg.io/files/srg_white_paper_eng.pdf
https://srg.io/files/Technical_description_en.pdf
https://srg.io/

Disclaimer: I am not SRG representative or team member, just a ICO Entusiast!

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