Too many ICO's are focusing on the core technology of blockchain and many of them will be in a race to the bottom. Those who look to leverage other peoples blockchains and use it in combination with centralised features will help drive adoption in general.

Creating consumer-facing products are essential for showcasing how blockchain may seem the same to you in the end use, what goes on behind the scenes is equally a superior service than what we are currently getting.

Im sure Mixin will be one of many projects looking to become the decentralised option for popular consumer apps