Twitter political advertising halted 'US progress, conservative pros and cons'
Twitter has declared it will no longer receive political advertising on its site.
It is drawing attention as a contrast to Facebook, which said it could not stop political advertising.
Jack City's chief executive officer (CEO) announced on Tuesday that he would stop policing ads on Twitter around the world.
"Internet advertising is a very powerful and effective tool for advertisers," says Jack City. "It's dangerous to be used to influence tables that affect millions of lives."
Twitter CEO Jack Dorsey (CEO) ⓒ electronic newspaper DB
Jack City thought that political messages should be reached by selling or retweeting someone else's account, not buying money. If a political message reaches people with money, it is a kind of 'force'. He also stressed the principle that this should not be compromised with money.
"The Internet's political advertising is causing a whole new problem with speed, sophistication, and overwhelming scale," Jack said. "These issues will affect not only political advertising, but all Internet communications services." I explained.
Jack City also nailed that allowing political advertising does not correspond to freedom of expression. It was thought that spending money to expand the scope of political speech could have a significant impact on today's unprepared democratic infrastructure. It is worth retreating to solve this problem.
Jack Urban Twitter Account Capture
Twitter also considered discontinuing only candidates for election. However, he decided not to advertise political opinions, saying that it could not prevent candidates to advertise on topics of interest and was unfair.
"Some people claim that this is a decision that would make it more favorable for incumbent politicians," Jack said. I believe. "
Jack City called for more advanced political advertising regulations. The Internet offers a whole new set of features, and regulators have asked for a look at the future to ensure a level playing field.
Jack City's remarks are in direct line with recent comments by Facebook's CEO Mark Zuckerberg, who said he couldn't stop political advertising.
Facebook CEO Mark Zuckerberg (CEO) ⓒ electronic newspaper DB
Zuckerberg said in a speech held at Georgetown University in Washington, DC, USA on October 17 that he would continue to receive political advertising to defend freedom of expression. He defended his political advertising exposure, saying he was concerned about whether sensitive political advertising would be banned on Facebook, and could speak for local candidates or political rookies that the mainstream media could not cover.
Facebook has said it will not do a fact check on politician posts despite the fake news controversy. It is also clear that receiving political advertising is not about money. Zuckerberg's position is that profits from political advertising are less than 0.5% and that it is not right for companies to censor politicians or news.
When Jack City announced Twitter's new policy, several politicians, including the US Democratic Party, quickly praised.
Former US Secretary of State Hillary Clinton said, "Twitter did what was right for democracy in the United States and around the world."
Hilary Clinton Twitter Account Capture
Assemblywoman Alexandria Cassio-Cortez, who asked Mark Zuckerberg about political advertising at the hearing, said, "Social media has a heavy responsibility to keep elections clean." "It's one of the most fundamental ethical decisions you can make."
The conservatives in the US have a different voice.
Brad Pascal, head of the fleet of President Donald Trump's 2020 presidential reelection camp, blamed tweets, saying, "It's a very silly decision."
Twitter stops receiving political advertising, but that won't make a big difference in sales. Like Facebook, Twitter's business in political advertising is relatively small. Twitter said in its 2018 midterm elections that Twitter had less than $ 3 million in revenue.
Twitter plans to share the final draft by Nov. 15, trimming the politics outage. Since then, the government has announced that it will implement a new policy.