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RE: Upcoming Airdrop for EOS: IQ Token, Everipedia and Lunyr and The best way to evaluate a General Purpose Smart Contract Platform
People just like different flavors. There is https://dmania.lol and https://beta.chainbb.com/ which are using the exact same STEEM blockchain.
There is no one size fits all solution and I personally consider them to be welcome additions. SMTs would further increase this diversity IMO.