I just checked it again, got the Ethereum address for the token, however, this stopped me:

"Please review the following before sending ETH

Any compatible wallet can be used to participate in the token distribution.

To be compatible, a wallet must be one of the following:

Able to export your private key
Able to use the EOS Token Distribution Web App
Able to call arbitrary contract methods."

In no ICO before I was asked to export my private key, and as I am not an expert on crypto, I'll rather keep my private key to myself, than exporting it.