Some things are good to put on the BC and some not so much. A website might not be a good choice to publish on the BC to put because we commonly want to update/change website content and blockchains are designed to host immutable information.

It could be worth while to publish your website URL, say at http://your_unique_website_name.com, and then post that URL onto the blockchain. That way, people could lookup your website on the BC and find the exact (and immutable) URL location of your site without worrying of visiting an imitating site. This could prevent website 'spoofing' attacks'. I hope this helps!