Introducing the new logo of EOSPark and how was it designed.

eospark.com (38)in #eos • 6 years ago (edited)

EOSPark.com is one of web tools developed by BlockABC team which invested by BitMain. It is not only aiming to be the most powerful and professional EOS block explorer, but also released EOSPark SEC contract security platform including source code consistency check and contract security audit). Contract security audits and the open API services have given lots of convenience to developers. EOSPark is committed to providing EOS users and developers with accurate, fast and comprehensive data services, making it the first EOS data service provider.

Since the existing logo is composed of letters, which caused many limitations in the use of collaborations and lack of brand recognition. Therefore, EOSPark design team focused on the following 3 objectives of highlighting product characteristics, differentiating brand image, and strengthening brand recognition.

At the same time, with the continuous growing-up of the business, EOSPark hopes that EOSPark will get in front of users/developers with a more vividly impression through rebranding. The following are 3 ideas for rebranding:

Idea 1: Logo of a unique cat silhouette combined with Park’s initial letter P, giving the brand a young image and making the EOSPark brand even more friendly and approachable.
Idea 2: The neutral and concise contour of the font reflects the fashion image and maintains EOSPark’s consistently simple and elegant style;
Idea 3: The use of color allows users to more deeply associate EOSPark with EOS (e.g. Pomelo and Moon).
What’s more, based on the product features of EOSPark, we have defined 4 keywords for our brand:

Powerful: Provides powerful functions, features and data services;
Rapid: Provides quick access;
Precision: Provides accurate data
Secure: Provides EOSPark SEC platform for using contract safely.

The new logo is a combination of Park’s initial letter and cat’s silhouette, and the cat in the logo is looking ahead standing for the mission of EOSPark for constantly exploring data and creating endless possibilities for users. Also, cat is an elegant, fast-moving and responsive animal, which is reflected in the rapid detection of prey. Similarly, EOSPark is featured by capturing data on the chain at first time, providing users and developers the latest fresh data.

And EOSPark implement the attitude of rigorously providing data into the design of the new logo, using the aesthetically 1:1.618 golden ratio for the cabinet to ensure that each curve is properly scaled.

Considering the perfect combination of the brand name and the logo, we have optimized the existing fonts to match the logo with a more rational style, demonstrating rationality and elegance.