After Law School and my masters in Corporate Law I decided to follow my passion for branding and marketing. Before my entrepreneurial journey, I was the brand manager of The Netherlands for a global premium brand in construction. Now I run my own agency in branding and marketing and I love every bit of it.

Being an entrepreneur means you have to be determined, work hard and be confident. You have to be confident about your business, about your knowledge and you have to be able to show your added value to your customer. Confidence is key if you are going to ace the deal or not, because you are your brand. You are the face, the shop and the customer service of your product. So upgrade your game and make sure you own what you're selling, because I can't help you with that. What I can help you with is personal branding. I train job seekers and company employers to embrace and carry over their personal brand. Because you only have one chance to make a first impression.

Invest in a great tailored business dress

If you want to play it safe, opt for black. Mine is from Victor & Rolf, not the cheapest one but you can choose more affordable options. Buying a black dress to start your business wardrobe isn't a bad idea since you can wear it often without anybody noticing you wear the same dress to every meeting. You can also pair it easily with different items to make it look totally different.

Fresh face

You don't want to have a tired face when you go to a meeting. Make sure you look fresh and crisp by using the right makeup the right way. Research has shown that women with make-up are considered to be more groomed than women without. Just to make sure you don't look like Barbie or Snookie. Keep it simple and clean. If you want a popping color on the lips, make sure your eyes are natural. I love to wear bright lipsticks as well as nude colors

Comfortable shoes

I love to wear heels because it always compliments my outfit and I'm really short, so that way I can snoop a few inches (Doing business with the Dutch isn't all fun. Did you know they are one of the tallest nation.). Always go for shoes or heels you really feel comfortable in. If you can't walk on them it will look clumsy and you don't want to be remembered as the clumsy one on the left.
Never wear platform heels under a dress (unless it's a very tiny one). No matter how expensive your shoes are, platforms don't look classy.

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Confidence

Last but not least. Straight your back, chest in the air and be confident. You are you, and you are beautiful! Be so well prepared that no question will surprise you and rock it. You got this and you look fabulous!