Sure, copyright holders aren't wrong to sell the products they own.

However, using their influence to purposefully color the water and unduly influence third parties (such as Google) and governments - including hiding studies such as this one - and even attempting to make governments legislate tht the act of watching pirated content an imprisonable offense! This seems immoral to me.

They do this, despite the fact that studies reveal that piracy helps them to make more revenue not less (by advertising their content for free via word of mouth).

At the end of the day, the entertainment industry wants third parties such as Google and governments to force people to watch their content, rather than investing in ways of distributing content at a reasonable price so that people simply stop pirating content.