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RE: Social Media: In the End, It's All About Interaction and Engagement
Well, "grassroots" tends to be the most successful approach to creating sustainability. Sure, you can attract millions with huge advertising blasts... but what good is that if 99% of them end up inactive within three months? Better to just hand recruit by referral, directly... helps the retention rate.
Yes agree grassroots is better. But do we have time given all the competition coming our way.