Observation is the simplest method. It consists in studying the behavior of clients in a natural environment. Observation can be carried out under particular conditions or by field method. For hotel market research, a field study will be considered to be conducted directly in the hotel. Surveys can be structured or shown in an accessible form. They can be completed over the phone, by mail, or in person. In-person interviews can also be conducted one-on-one or in a group. Hospitality industry panel marketing surveys are periodic surveys of people to find out their opinions on an issue.
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