How to Write an Email to a Potential Client

 Every small business has a complicated relationship with email marketing. On one hand, email remains a leading marketing initiative because it's effective and extremely low cost. For a small business, email marketing is one of the top ways to invest as for every $1 spent, it yields an average $38 return. Getting email right is just good business sense. 

 But on the other, email marketing can be a point of frustration, because consumers are so overwhelmed by the sheer volume of daily emails they receive that many valuable and well-written emails go unread. In fact, 205.6 billion emails are sent every day, which means the average person receives no less than 88 emails per day. That number is astounding and it’s no surprise many emails go directly to the trash. 

 So how, as a small business, do you craft emails that get opened, read, and responded to? Luckily, we’re here to help. There are many tried and true ways to design your business and marketing emails so they get your audience’s attention, and get your emails read. 

 Even better - we found an infographic by Backlinko and iconiContent that brings email marketing best practices to life in the following visual. From the tone of voice to subject lines to word count, the graphic provides an overview of how to perfect your email strategy and position your emails for greater open rates and ultimately sales. 

 What are you waiting for? Check out the complete infographic below and integrate these tips into your email marketing strategy.