Elon Musk: The Unedited, Uncensored Version of My Rolling Stone Cover StorysteemCreated with Sketch.

in #elonmusk7 years ago

Going to begin a new chapter in my Steemit adventures. And also give some of you something to help you forget about this week's crypto drop and keep your eye on the big picture...

Last year was all about starting the Steemit Book Club (thanks @sayedipal). This year, I’m going to start posting the raw versions of my Rolling Stone stories. Many times, there are parts of a story that have to be cut because there’s not enough space in the print magazine (yes, that’s still a thing). Sometimes they make the story better, and other times you lose great quotes and scenes.

In the case of the Elon Musk story, the most extensive interview he’s agreed to in years (or possibly ever), there were whole wide swathes of the story that were cut for these reasons. So here, on Steemit only, is the full unexpurgated article. If you haven’t read the original, I think you’ll understand Elon, what he’s doing it, and why he’s doing it in a whole new way after reading this opus.

Enjoy…

ELON MUSK: The Architect of Tomorrow

PART I
The Vision of Elon Musk

Q: Do you believe in God?

Musk: I try to let the weight of evidence determine my opinion.

It's mid-afternoon on a Friday at SpaceX headquarters in Hawthorne, California, and three of Elon Musk's children are gathered around him – one of his triplets, both of his twins.
Musk is wearing a gray T-shirt and sitting in a swivel chair at his desk, which is not in a private office behind a closed door, but in an accessible corner cubicle festooned with outer-space novelty items, photos of his rockets, and mementos from Tesla and his other companies.

Most tellingly, there's a framed poster of a shooting star with a caption underneath it that reads, "When you wish upon a falling star, your dreams can come true. Unless it's really a meteor hurtling to the Earth which will destroy all life. Then you're pretty much hosed, no matter what you wish for. Unless it's death by meteorite."

To most people, this would be mere dark humor, but in this setting, it's also a reminder of Musk's master plan: to create habitats for humanity on other planets and moons. If we don't send our civilization into another Dark Ages before Musk or one of his dream's inheritors pull it off, then Musk will likely be remembered as one of the most seminal figures of this millennium. Kids on all the terraformed planets of the universe will look forward to Musk Day, when they get the day off to commemorate the birth of the first Earthling to show humanity that it’s possible to live on other planets, the man who single-handedly ushered in the era of space colonialization.

And that's just one of Musk's ambitions. Others include converting automobiles, households and as much industry as possible from fossil fuels to sustainable energy; implementing a new form of high-speed city-to-city transportation via vacuum tube; relieving traffic congestion with a honeycomb of underground tunnels fitted with electric skates for cars and commuters; creating a mind-computer interface to enhance human health and brainpower; and saving humanity from the future threat of an artificial intelligence that may one day run amok and decide, quite rationally, to eliminate the irrational human species.

So far, Musk, 46, has accomplished none of these goals.

But what he has done is something that very few living people can claim: Painstakingly bulldozed, with no experience whatsoever, into two fields with ridiculously high barriers to entry – car manufacturing (Tesla) and rocketry (SpaceX) – and created the best products in those industries, as measured by just about any meaningful metric you can think of. In the process, he's managed to sell the world on his capability to achieve objectives so lofty that from the mouth of anyone else, they'd be called fantasies.

At least, most of the world. "I'm looking at the short losses," Musk says, transfixed by CNBC on his iPhone. He speaks to his kids without looking up. "Guys, check this out: Tesla has the highest short position in the entire stock market. A $9 billion short position."

His children lean over the phone, looking at a table full of numbers that I don't understand. So his 13-year-old, Griffin, explains it to me: "They're betting that the stock goes down, and they're getting money off that. But it went up high, so they lost an insane amount of money."

"They're jerks who want us to die," Musk elaborates. "They're constantly trying to make up false rumors and amplify any negative rumors. It's a really big incentive to lie and attack my integrity. It's really awful. It's..."

He trails off, as he often does when preoccupied by a thought. I try to help: "Unethical?"

"It's..." He shakes his head and struggles for the right word, then says softly, "Hurtful."

It is easy to confuse who someone is with what they do, and thus turn them into a caricature who fits neatly into a storybook view of the world. Our culture always needs its villains and heroes, fools and geniuses, scapegoats and role models. Our brains can’t hold all the data about a person, so instead we tend to label and file someone into a single narrow category.

And so, despite opinions to the contrary, Elon Musk is not a robot sent from the future to save humanity. Nor is he a Silicon Valley savant whose emotional affect has been replaced with supercomputer-like intelligence. Over the course of nine months of reporting, watching Musk do everything from strategize Mars landings with his rocket-engineering team to find out how his artificial-intelligence experts programmed the first AI to ever win a competitive eSports tournament, I learned he is someone far, far different from what his myth and reputation suggest.

The New York Times has called him "arguably the most successful and important entrepreneur in the world." It's an easy case to make: He's probably the only person who has started four billion-dollar companies – PayPal, Tesla, SpaceX and Solar City. But at his core, Musk is not a businessman or entrepreneur. He's an engineer, inventor and, as he puts it, "technologist." And as a naturally gifted engineer, he's able to find the design inefficiencies, flaws and complete oversights in the tools that power our civilization.

"He's able to see things more clearly in a way that no one else I know of can understand," says his brother, Kimbal. He discusses his brother's love of chess in their earlier years, and adds, "There's a thing in chess where you can see 12 moves ahead if you're a grandmaster. And in any particular situation, Elon can see things 12 moves ahead."

PART II
The Solitude of Elon Musk

Q: What do you think happens when you die?

Musk: I think you cease to exist. I hope I’m wrong in a positive way. But most likely, you’re just gone.

His children soon leave for the home of their mother, Musk's ex-wife Justine. "I wish we could be private with Tesla," Musk murmurs as they exit. "It actually makes us less efficient to be a public company."

What follows is ... silence.

Musk sits at his desk, looking at his phone, but not typing or reading anything. He then lowers himself to the floor, and stretches his back on a foam roller. When he finishes, I attempt to start the interview by asking about the Tesla Model 3 launch a week earlier, and what it felt like to stand onstage and tell the world he'd just pulled off a plan 14 years in the making: to bootstrap, with luxury electric cars, a mass-market electric car.

The accomplishment, for Musk, is not just in making a $35,000 electric car; it's in making a $35,000 electric car that's so good, and so in-demand, that it forces other car manufacturers to phase out gas cars to compete. And sure enough, within two months of the launch, both GM and Jaguar Land Rover announced they were planning to eliminate gas cars and go all-electric.

Musk thinks for a while, begins to answer, then pauses. "Uh, actually, let me go to the restroom. Then I'll ask you to repeat that question." A longer pause. "I also have to unload other things from my mind."

Five minutes later, Musk still hasn't returned. Sam Teller, his chief of staff, says, "I'll be right back."

Several minutes after that, they both reappear and huddle nearby, whispering to each other. Then Musk returns to his desk.

"We can reschedule for another day if this is a bad time," I offer.

Musk clasps his hands on the surface of the desk, composes himself, and declines.

"It might take me a little while to get into the rhythm of things."

Then he heaves a sigh and ends his effort at composure. "I just broke up with my girlfriend," he says hesitantly. "I was really in love, and it hurt bad."

He pauses and corrects himself: "Well, she broke up with me more than I broke up with her, I think."

Thus, the answer to the question posed earlier: It felt unexpectedly, disappointingly, uncontrollably horrible to launch the Model 3.

"I've been in severe emotional pain for the last few weeks," Musk elaborates. "Severe. It took every ounce of will to be able to do the Model 3 event and not look like the most depressed guy around. For most of that day, I was morbid. And then I had to psych myself up: drink a couple of Red Bulls, hang out with positive people and then, like, tell myself: 'I have all these people depending on me. All right, do it!'"

Minutes before the event, after meditating for pretty much the first time in his life to get centered, Musk chose a very telling song to drive onstage to: "R U Mine?" by the Arctic Monkeys.

Musk discusses the breakup for a few more minutes, then asks, earnestly, deadpan, "Is there anybody you think I should date? It's so hard for me to even meet people." He swallows and clarifies, stammering softly, "I'm looking for a long-term relationship. I'm not looking for a one-night stand. I'm looking for a serious companion or soulmate, that kind of thing."

I eventually tell him that it may not be a good idea to jump right into another relationship. He may want to take some time to himself and figure out why his previous relationships haven't worked in the long run: his marriage to writer Justine Musk, his marriage to actress Talulah Riley, and this new breakup with actress Amber Heard.

Musk shakes his head and grimaces: "If I'm not in love, if I'm not with a long-term companion, I cannot be happy."

I explain that needing someone so badly that you feel like nothing without them is textbook codependence.

Musk disagrees. Strongly. "It's not true," he replies petulantly. "I will never be happy without having someone. Going to sleep alone kills me." He hesitates, shakes his head, falters, continues. "It's not like I don't know what that feels like: Being in a big empty house, and the footsteps echoing through the hallway, no one there – and no one on the pillow next to you. Fuck. How do you make yourself happy in a situation like that?"

There's truth to what Musk is saying. It is lonely at the top. But not for everyone. It's lonely at the top for those who were lonely at the bottom.

"When I was a child, there's one thing I said," Musk continues. His demeanor is stiff, yet in the sheen of his eyes and the trembling of his lips, a tide of emotion is visible, pushing against the retaining walls. "'I never want to be alone.' That's what I would say." His voice drops to a whisper. "I don't want to be alone."

A ring of red forms around his eyes as he stares forward and sits frozen in silence. Musk is a titan, a visionary, a human-size lever pushing forward massive historical inevitabilities – the kind of person who comes around only a few times in a century – but in this moment, he seems like a child who is afraid of abandonment. And that may be the origin story of Musk's superambitions, but more on that later. In the meantime, Musk has something he'd like to show me.

"If you say anything about what you're about to see, it would cost us billions," he says, rising from his desk. "And you would be put in jail."

PART III
The Purpose of Elon Musk

Q: Do you have a spiritual practice?

Musk: Not really. I believe in science.

The most interesting tourist attraction in Los Angeles County is one that's not in many guidebooks: It's in the otherwise-untouristed southwestern city of Hawthorne, around SpaceX. If you walk along Crenshaw Boulevard from Jack Northrop Boulevard to 120th Street, what you will see is a city of the future that's under construction. This is Musk city, an alternate reality, a triumph of futuristic imagination more thrilling than anything at a Disney park. On the west side of the street, a 156-foot-tall rocket towers above SpaceX headquarters, symbolizing Musk's dream of relatively low-cost interplanetary travel. This particular rocket booster was the first in human history to be launched into space, then recovered intact on Earth after separating, and then fired back into space.

On the east side of the street, an employee parking lot has been dug up and turned into the first-ever tunnel for the Boring Company, Musk's underground-honeycomb solution to traffic jams and the future home of all his terrestrial transportation projects. Then, running for a mile beside Jack Northrop Boulevard, there's a white vacuum tube along the shoulder of the road. This is the test track for the Hyperloop, Musk's high-speed form of city-to-city travel. Taken together, the dreams of Musk city promise to connect the planet and the solar system in ways that will fundamentally change humanity's relationship to two of the most important facets of its reality: distance and time.

Fast forward for a moment to a month later, at Musk’s home in Bel Air. He is in a different mood then he was at SpaceX, and that’s something that those who’ve come to know Musk observe. One moment, he may be reciting favorite lines from an animated TV show he just saw, the next he may be may be curtly giving detailed instructions, the next he may be ignoring you while lost in a thought, the next he may be asking for your advice on a problem, the next he may be breathless with laughter while riffing on a humorous tangent for five minutes, the next he may be acting as if you’ve both never met. And through it all, you learn not to take it personally, because chances are that it has nothing to do with you.

And so, when I start to ask him for his thoughts on the challenges of time, I don’t select my words carefully enough and they press a button. At times, Musk will listen to the exact, specific words being spoken, and respond to them rather than the overall point being made. This is not a shortcoming; it is a good thing to be precise, especially in the business of rocket-making. “A lot of this seems to be about transportation and time, and so I’m wondering—”

He cuts me off brusquely. “I essentially do two things that are remotely similar, and people immediately try to draw some pattern—like I love transportation. Not true. I did two internet companies. So what’s that go to do with transportation? Does PayPal sound like a transportation issue? When I started SpaceX, I was the internet guy because I had done two internet companies. Now I’m rockets and cars, so I must be the transport guy.”

“I’m not trying to paint you into—”

“This happens all the time. Call me a transport guy if you want. I’m not going to be upset. I think you should call me transport guy. I demand to be called The Transport Guy.”

Prickliness turns to sarcasm, which soon turns to amusement with his own joke. He raises both feet off the ground, toward his chest, and laughs. “Let’s shorten it to Transpo. Transpo of all kinds! You name it, we’ll transport it by whatever means necessary: bicycle, horse, rocket, car. You name the mode of transport, we will solve it. Basically, we move things from one place to another.”

Returning to the present moment, there is a particular building in Musk city that few have visited, and this is where the Transpo Guy is taking me. It is the Tesla Design Studio, where he's slated to do a walkthrough of the Tesla Truck and other future vehicle prototypes with his team of designers and engineers.

He pauses at the threshold and gives me a quick Tesla primer: After introducing its first sports car, the Roadster, Musk didn’t want to call his follow-up car a sedan, because “sedan sounds boring.”

“Justine, my first wife, was the one that said, you should go with Model S,” he recalls. “It’s like the Model T, but electric cars actually came before gas cars, and S is before T. Then the X is called that because it’s a crossover SUV.”

And the 3 came out of a joking conversation he was having with his old college roommate Adeo Ressi about needing a S-E-X line. “Ford had the trademark to the Model E, so we could either be in litigation with Ford for years, or what if we used the 3, because on the Internet, you can substitute a 3 for an E. The problem is that a lot of people think the Model 3 is a lot better than the S, because they think it’s the third version. But if you have a choice between all three cars, you should pick the Model S, absolutely.”

Outside the door, a guard takes my phone and audio recorder, and I'm given an old-fashioned pen and paper to take notes on. Musk then continues into the building and reveals the Tesla Truck, which aims to help the trucking industry go green. (Musk has even been toying with creating a supersonic electric jet, with vertical takeoff and landing, in the future.) Four key members of the Tesla team are there – Doug Field, JB Straubel, Franz von Holzhausen, Jerome Guillen – and watch with anticipation as Musk explores a new configuration of the cab for the first time.

Guillen explains the idea behind the truck: "We just thought, 'What do people want? They want reliability. They want the lowest cost. And they want driver comfort.' So we reimagined the truck."

This is a perfect example of the idea that Musk-inspired wannabe visionaries around the world worship like a religion: first principles thinking. In other words, if you want to create or innovate, start from a clean slate. Don't accept any ideas, practices or standards just because everyone else is doing them. For instance, if you want to make a truck, then it must be able to reliably move cargo from one location to another, and you must follow existing laws of physics. Everything else is negotiable, including government regulations. As long as you remember that the goal isn't to reinvent the truck, but to create the best one, whether or not it's similar to past trucks.

As a result of this type of thinking, Musk is able to see an industry much more objectively than others who've been in the field their whole lives.

"I was literally told this is impossible and I'm a huge liar," Musk says of the early days of Tesla. "But I have a car and you can drive it. This is not like a frigging unicorn. It's real. Go for a drive. It's amazing. How can you be in denial?"

An unfortunate fact of human nature is that when people make up their mind about something, they tend not to change it – even when confronted with facts to the contrary. "It's very unscientific," Musk says. "There's this thing called physics, which is this scientific method that's really quite effective for figuring out the truth."

The scientific method is a phrase Musk uses often when asked how he came up with an idea, solved a problem or chose to start a business. Here's how he defines it for his purposes, in mostly his own words:

Ask a question.

Gather as much evidence as possible about it.

Develop axioms based on the evidence, and try to assign a probability of truth to each one.

Draw a conclusion based on cogency in order to determine: Are these axioms correct, are they relevant, do they necessarily lead to this conclusion, and with what probability?

Attempt to disprove the conclusion. Seek refutation from others to further help break your conclusion.

If nobody can invalidate your conclusion, then you're probably right, but you're not certainly right.

"That's the scientific method," Musk concludes. "It's really helpful for figuring out the tricky things."

But most people don't use it, he says. They engage in wishful thinking. They ignore counterarguments. They form conclusions based on what others are doing and aren't doing. The reasoning that results is "It's true because I said it's true," but not because it's objectively true.

One of the other things that perturbs Musk is when he’s seen as someone with a messiah or superhero complex. When he even remotely senses that he’s being perceived that way, he’ll be the first to clarify that he’s just trying to tip the scales in a positive direction. So even though on the surface his dreams may be big, the fact is that his stated goals are very achievable.

"The fundamental intention of Tesla, at least my motivation," Musk explains in his halting, stuttering voice, "was to accelerate the advent of sustainable energy. That's why I open-sourced the patents. It's the only way to transition to sustainable energy better.

In other words, while transitioning the world to sustainable energy is a daunting task even for an army of do-gooders, accelerating the transition to sustainable energy, or offering a way to make that shift better, is easily within the grasp of one individual

As for his bigger goals, even Musk knows he can’t do them alone. "Climate change is the biggest threat that humanity faces this century, except for AI," he explains. "I keep telling people this. I hate to be Cassandra here, but it's all fun and games until somebody loses a fucking eye. This view [of climate change] is shared by almost everyone who's not crazy in the scientific community."

For the next 20 minutes, Musk examines the Tesla Truck. He comments first on the technical details, even ones as granular as the drawbacks and advantages of different types of welding. He then moves on to the design, specifically a driver-comfort feature that cannot be specified here, due to said threatened jail time.

"Probably no one will buy it because of this," he tells his team. "But if you're going to make a product, make it beautiful. Even if it doesn't affect sales, I want it to be beautiful."

PART IV
The Mind of Elon Musk

Q: If the Moon or Mars goes to war with the Earth—

*Musk: Earth would win.

According to Musk's best guess, our personalities are 80 percent nature and 20 percent nurture. Whatever that ratio actually is, if you want to understand the future that Musk is building, it's essential to understand the past that built him, including his fears of human extinction and being alone.

For the first eight or so years of his life, Musk lived with his mother, Maye, a dietitian and model, and his father, Errol, an engineer, in Pretoria, South Africa. He rarely saw either of them.

"I didn't really have a primary nanny or anything," Musk recalls. "I just had a housekeeper who was there to make sure I didn't break anything. She wasn't, like, watching me. I was off making explosives and reading books and building rockets and doing things that could have gotten me killed. I'm shocked that I have all my fingers." He raises his hands and examines them. “I have scars on my fingers. But it's amazing that I still have them.” He lowers his digits. "I was raised by books. Books, and then my parents."

Some of those books help explain the world Musk is building, particularly Isaac Asimov's Foundation series. The books are centered around the work of a visionary named Hari Seldon (note that his last name actually contains the letters e-l-o-n),, who has invented a scientific method of predicting the future based on crowd behavior. He sees a 30,000-year Dark Ages waiting ahead for humankind, and creates a plan that involves sending scientific colonies to distant planets to help civilization mitigate this unavoidable cataclysm.

"Asimov certainly was influential because he was seriously paralleling Gibbon's Decline and Fall of the Roman Empire, but he applied that to a sort of modern galactic empire," Musk explains. "The lesson I drew from that is you should try to take the set of actions that are likely to prolong civilization, minimize the probability of a dark age and reduce the length of a dark age if there is one."

Musk was around 10 at this time, and plunged in his own personal dark age. He'd recently made a move that would change his life. It was a wrong decision that came from the right place.

When his parents split up two years before, he and his younger siblings – Kimbal and Tosca – stayed with their mom. But, Musk recounts, "I felt sorry for my father, because my mother had all three kids. He seemed very sad and lonely by himself. So I thought, 'I can be company.'" He pauses while a movie's worth of images seem to flicker through his mind.

"Yeah, I was sad for my father. But I didn't really understand at the time what kind of person he was." He lets out a long, sad sigh, then says flatly about moving in with Dad, "It was not a good idea."

According to Elon, Errol has an extremely high IQ – "brilliant at engineering, brilliant" – and was supposedly the youngest person to get a professional engineer's qualification in South Africa. When Elon came to live with him in Lone Hill, a suburb of Johannesburg, Errol was, by his own account, making money in the often dangerous worlds of construction and emerald mining –at times so much that he claims he couldn't close his safe.

"I'm naturally good at engineering that's because I inherited it from my father," Musk says. "What's very difficult for others is easy for me. For a while, I thought things were so obvious that everyone must know this."

Like what kinds of things?

"Well, like how the wiring in a house works. And a circuit breaker, and alternating current and direct current, what amps and volts were, how to mix a fuel and oxidizers to create an explosive. I thought everyone knew this."

PART V
The Heart of Elon Musk

Q: What are you afraid of?

Musk: Extinction of human civilization.

But there was another side to Musk's father that was just as important to making Elon who he is. "He was such a terrible human being," Musk shares. "You have no idea." His voice trembles, and he discusses a few of those things, but doesn't go into specifics. "My dad will have a carefully thought-out plan of evil," he says. "He will plan evil."

Besides emotional abuse, did that include physical abuse?

"My dad was not physically violent with me. He was only physically violent when I was very young." (Errol countered via email that he only "smacked" Elon once, "on the bottom.")

Elon's eyes turn red as he continues discussing his dad. "You have no idea about how bad. Almost every crime you can possibly think of, he has done. Almost every evil thing you could possibly think of, he has done. Um..."

There is clearly something Musk wants to share, but he can't bring himself to utter the words, at least not on the record. "It's so terrible, you can't believe it."

The tears run silently down his face. "I can't remember the last time I cried." He turns to Teller to confirm this. "You've never seen me cry."

"No," Teller says. "I've never seen you cry."

The flow of tears stops as quickly as it began. And once more, Musk has the cold, impassive, but gentle stone face that is more familiar to the outside world.

Yet it's now clear that this is not the face of someone without emotions, but the face of someone with a lot of emotions who had been forced to suppress them in order to survive a painful childhood.

When asked about committing crimes, Musk's father said that he has never intentionally threatened or hurt anyone, or been charged with anything, except ... in this one case, he says he shot and killed three out of five or six armed people who broke into his home, and was later cleared of all charges on self-defense.

In his e-mail, Errol wrote: "I've been accused of being a Gay, a Misogynist, a Paedophile, a Traitor, a Rat, a Shit (quite often), a Bastard (by many women whose attentions I did not return) and much more. My own (wonderful) mother told me I am 'ruthless' and should learn to be more 'humane.'" But, he concluded, "I love my children and would readily do whatever for them."

As an adult, Musk, with the same optimism with which he moved in with his father as a child, moved his dad, his father's then-wife and their children to Malibu. He bought them a house, cars and a boat. But his father, Elon says, hadn't changed, and Elon severed the relationship.

"In my experience, there is nothing you can do," he says about finally learning the lesson that his dad will never change. "Nothing, nothing. I wish. I've tried everything. I tried threats, rewards, intellectual arguments, emotional arguments, everything to try to change my father for the better, and he... no way, it just got worse."

Somewhere in this trauma bond is the key to Musk's worldview – creation against destruction, of being useful versus harmful, of defending the world against evil.

PART VI
The Resilience of Elon Musk

Q: Do you remember your last dream?

Musk: I do remember, but I’m not going to tell you.

Q: Why?

Musk: Because I don’t wish to appear neurotic.

Things at school weren't much better than life at home. There, Musk was brutally bullied – until he was 15 years old.

"For the longest time, I was the youngest and the smallest kid in the class because my birthday just happens to fall on almost the last day that they will accept you into school, June 28th. And I was a late bloomer. So I was the youngest and the smallest kid in class for years and years. ...The gangs at school would hunt me down – literally hunt me down!"

Musk put down the books and started learning to fight back – shotokan karate, kyokushinkai karate, tae kwon do, judo, wrestling. That physical education, combined with a growth spurt that brought him to six feet by age 16, gave him some confidence and, as he puts it, "I started dishing it out as hard as they'd give it to me."

When he got into a fight with the biggest bully at school and knocked him out with one punch, Musk noticed that the bully never picked on him again. "It taught me a lesson: If you're fighting a bully, you cannot appease a bully." Musk speaks the next words forcefully. "You punch the bully in the nose. Bullies are looking for targets that won't fight back. If you make yourself a hard target and punch the bully in the nose, he's going to beat the shit out of you, but he's actually not going to hit you again. He doesn’t want to be hit in the nose."

When he was 17, Musk left college and moved to his mother's home country, Canada, later obtaining passports for his mother, brother and sister to join him there. His father did not wish him well, Musk recalls. "He said rather contentiously that I'd be back in three months, that I'm never going to make it, that I'm never going to make anything of myself. He called me an idiot all the time. That's the tip of the iceberg, by the way."

After Musk became successful, his father even took credit for helping him – to such a degree that it's listed as fact in Elon's Wikipedia entry. "One thing he claims is he gave us a whole bunch of money to start, my brother and I, to start up our first company [Zip2, which provided online city guides to newspapers]. This is not true," Musk says. "He was irrelevant. He paid nothing for college. My brother and I paid for college through scholarships, loans and working two jobs simultaneously. The funding we raised for our first company came from a small group of random angel investors in Silicon Valley. One was a real estate agent, another was a guy that my mom knew actually in Toronto and he ended up being a third cofounder of Zip2."

Musk's career history decorates his desk. There's an item from nearly all of his companies, even a mug for X.com, the early online bank he started, which became PayPal. The sale of Zip2 resulted in a $22 million check made out directly to Musk, which he used in part to start X.com. With the roughly $180 million post-tax amount he made from the sale of PayPal, he started SpaceX with $100 million, put $70 million into Tesla, invested $10 million into Solar City, and saved little for himself.

One of the misunderstandings that rankles Musk most is being pigeonholed and narrowcast, whether as the real-life Tony Stark or the second coming of Steve Jobs. When, at a photo shoot, he was asked to wear a black turtleneck, the trademark garb of Jobs, he bristled. "If I was dying and I had a turtleneck on," he tells me, "with my last dying breath, I would take the turtleneck off and try to throw it as far away from my body as possible."

Entrepreneurs builds barriers to entry around their ideas. In other words, if you have a billion-dollar idea, it’s only worth that much if you’re able to keep competitors from knocking your company off the playing field. But instead of building barriers to entry to his ideas, Musk builds on-ramps. What’s important to him is that the advancement happens, with or without him. This is why Tesla has released its patents for anyone to use for free; why Musk, with his regular Hyperloop student competitions, is encouraging innovation on the idea outside of his own company; why Musk told students for years that they should “build more tunnels” before choosing to do it himself.

So what is Musk about?

"I try to do useful things," he explains. "That's a nice aspiration. And useful means it is of value to the rest of society. Are they useful things that work and make people's lives better, make the future seem better, and actually are better, too? I think we should try to make the future better."
When asked to define "better," Musk elaborates, "It would be better if we mitigated the effects of global warming and had cleaner air in our cities and weren't drilling for vast amounts of coal, oil and gas in parts of the world that are problematic and will run out anyway.

"And if we were a multiplanetary species, that would reduce the possibility of some single event, man-made or natural, taking out civilization as we know it, as it did the dinosaurs. There have been five mass-extinction events in the fossil record. People have no comprehension of these things. Unless you're a cockroach or a mushroom – or a sponge – you're fucked." He laughs sharply. "It's insurance of life as we know it, and it makes the future far more inspiring if we are out there among the stars and you could move to another planet if you wanted to.”

This, then, is the ideology of Musk. And though basic, it's actually very rare. Think of the other names that one associates with innovation this century: They're people who built operating systems, devices, websites or social-media platforms. Even when it didn't start out that way, the ideology in most cases soon became: How can I make my company the center of my users' world? Consequently, social-media sites like Facebook and Twitter use a number of tricks to activate the addictive reward centers of a user's brain.

If Musk's employees suggested doing something like this, he'd probably look at them like they were crazy. This type of thinking doesn't compute. " You just try to make it good,” he says flatly. “I don’t understand why you would do anything else. And you should try to be the way you want the world to be. It’s really inconsistent to not be the way you want the world to be, and then through some means of trickery, operate according to one moral code while the rest of the world operates according to a different one. This is obviously not something that works. If everyone's trying to trick everyone all the time, it's a lot of noise and confusion. It's better just to be straightforward and try to do useful things."

He discusses building a permanent moon base, and further funding SpaceX by creating passenger rockets capable of traveling to any city in the world in less than an hour, a form of transport he calls "Earth-to-Earth." I ask if there's anything that he believes works that surprises people.

"I think being precise about the truth works. Truthful and precise. I try to tell people, 'You don't have to read between the lines with me. I'm saying the lines!'"

Tim Urban, who collaborated with Elon on an extensive series of posts about Musk’s companies for the blog waitbutwhy, explains Musk thusly: “Most of us are so socialized to see things a certain way and are so controlled by what other people think that we lose the ability to see things as they actually are. He has that ability, and it’s the only way he knows how to think. When he has a surprising opinion about something, it’s usually because he makes sense and everyone else is being illogical about it. It’s almost as if a really smart alien landed on earth and looked around at everything, and simply stated what he saw.”

Musk does not belong to the school of proselytes who see all things as possible in a technologically abundant future. While he’s extremely imaginative and creative, he’s also extremely realistic and logical. So if you attempt to discuss something futuristic that’s not scientifically possible to him, you’ll be given a brief science lesson and summarily dismissed, perhaps even lightly mocked.

When asked about the apocalyptic visions of AI-meets-nanotechnology in the artificial intelligence books he recommends reading, he give a quick explanation of surface-to-volume ratio to prove the impossibility of nanomachines, then concludes: “You need to worry about being chased by nanobots is about as much as you need to worry about being chased by bacteria. The physics don’t permit that. It’s complete rubbish. Nonsense. Impossible. Scratch that off your list of worries.”

When one sees the world from such a logical vantage point is that the illogicalities that are hard-baked into our society, politics, and culture can seem patently absurd. And so, if you look at the literature and entertainment that Musk is a fan of— South Park, The Hitchhiker’s Guide to the Galaxy books, the TV show Rick and Morty —there’s a common thread linking them: They are comedies that both parody the foibles of our culture and present absurdist visions of the bigger forces at work behind our reality.

At times, Musk can hold his own with the best comedic commentators. Here he is, for example, on gasoline cars: “If somebody said you’re gonna pour the liquid remains of dinosaurs into your vehicle and burn them in order to move from one place to another, releasing toxic fumes—and by the way, you better not have your car on in a closed room cause you’re gonna die—you’d say, ‘Why are we doing that?’ People drive basically parked in traffic with the air inlet for their cabin right in front of the exhaust pipe of another car. It’s insane. You’re sucking up the toxic gas from the car in front of you. You’re slowly poisoning yourself. Why don’t you just have a lick of arsenic while you’re at it?”

And so, useful, in the mind of Musk, would be to look at this bizarre human habit; realize that it’s not necessary because there are alternatives that are safer, better, and feasible; and then set about facilitating a course correction.

The same pattern of thought led to the underground multi-layered tunnel traffic bypass that he started digging this year. The thinking was simply: “I’ve been sitting in traffic now for fifteen years and no one’s done jack about it. I think it would be great if we could zip around LA at high speed. It would make LA the best city in the world.”

And from the awareness of what’s wrong plus the initiative to actually correct it, rather than complain about it, Musk sets about building not necessarily a company, but, as he puts it, “a proof of concept.”

On another occasion, I watch Musk at a weekly SpaceX engineering-team meeting, where eight experts sit around a table in high-backed red chairs, showing Musk a PowerPoint with the latest updates to the Mars spaceship design.

As his vice president of vehicle engineering Mark Juncosa is speaking, Musk’s eyes roll up and to the right, and he appears to stop paying attention to what’s going on outside himself as he tunes into inner space. When he arrives at a thought, solution, or question, he quietly voices it on the spot, even if Juncosa or someone else is still speaking.

Yet at the same time as he discusses pneumatic actuation, determines header-tank valve configuration, and even at one point beats his team to a mathematical calculation, Musk keeps his engineers from getting lost in the weeds of functionality.

"Make sure it doesn't look ugly or something," he advises at one point. Then, later, "The aesthetics of this one are not so great. It looks like a scared lizard." And, in a characteristically wry moment, "When you land on Mars, you want the list of what you have to worry about to be small enough that you're not dead."

Overall, there's a theme to Musk's feedback: First, things have to be useful, logical and scientifically possible.

Then he looks to improve efficiency on every level: What are people accepting as an industry standard when there's room for significant improvement? For example, the typical tunnel-boring machine has to stop after completing each short segment of tunnel, so that supports can be placed behind it. So Musk is figuring out a way to erect the supports as the machine is boring so that it doesn’t have to stop—and also to build these supports out of the digging debris itself. He also want to find a stronger drill head than the current steel ones. And on and on.

From there, Musk pushes for the end product to be aesthetically beautiful, simple, cool, sleek ("He hates seams," says one staffer) and, as Musk puts it at one point in the meeting, "awesome."

Throughout this process, there's an additional element that very few companies indulge in: personalization. This usually involves Musk adding Easter eggs and personal references to the products, such as making the Tesla sound-system volume go to 11 (in homage to Spinal Tap ) or sending a "secret payload" into space in his first Dragon launch that turned out to be a wheel of cheese (in homage to Monty Python).

Beyond all this, most maddening or exciting for Musk's employees, depending on which one you ask, is the time scale on which he often expects work to be done. For example, one Friday when I was visiting, a few SpaceX staff members were frantically rushing back and forth from the office to the parking lot across the street. It turns out that during a meeting, he asked them how long it would take to remove staff cars from the lot and start digging the first hole for the Boring Company tunnel. The answer: two weeks.

Musk asked why, and when he gathered the necessary information, he concluded, "Let's get started today and see what's the biggest hole we can dig between now and Sunday afternoon, running 24 hours a day." Within three hours, the cars were gone and there was a hole in the ground.

When I returned that Sunday, Musk pointed to the lot, which now was filled with a crane, machinery, and a big mound of dirt. “In 36 hours, we’ve dug a 50 by 100 by 15 foot pit,” he said proudly, and then went on to explain that he’ll eventually be able to build a two-mile tunnel in ten times the speed for one-tenth the cost as it took the L.A. subway system to do the same.

Pause for a moment to consider this. Tunnel boring machines have been around since the nineteenth century. There are people who have spent their whole lives working on this technology. Musk enters the field as a newbie and within months, points out inefficiency after inefficiency. And we’re not talking about small improvements: These are innovations that will revolutionize the entire industry.

A couple of months later, there is no longer just a hole in the ground. Musk’s team, unable to order a car elevator to their specifications from anywhere, has built one to transport vehicles from street to tunnel level. Meanwhile, the first three segments of the tunnel have been dug by a boring machine that they’ve modified, per Musk’s instructions.

Five more months later, the tunnel is 300 feet long, there’s a machine recycling the muck into bricks, and those bricks are being used to build structures and walls around the site, which will eventually house the headquarters of the Boring Co.

“It’ll be Hawthorne, then Culver City, then the city of LA,” Musk explains, noting that Chicago and Maryland have also expressed interest when it’s ready. He then adds, with characteristic beneficence, “It takes time to refine technology, but as soon as it works well, anyone can use it.”

Coin Marketplace

STEEM 0.26
TRX 0.25
JST 0.040
BTC 92903.81
ETH 3331.70
USDT 1.00
SBD 3.29