Sonia Marciano - Bigger Isn't Always Better

In recent years, there has been a palpable shift in the nature of the US economy. Corporations are getting bigger at an unprecedented rate. The share of US corporate income earned by the 100 largest firms is at a staggering 85 percent. Facebook has 77 percent of mobile social traffic, Amazon controls 45 percent of US e-commerce, and Google has an 88 percent market share in search advertising. We can connect the shift in the business landscape to the observation that Americans today are highly divided economically, socially, and philosophically.

The L2 Digital Leadership Academy, led by faculty from NYU Stern, Kellogg School of Management, Harvard Business School, and L2 researchers, is a two-day conference rooted in business fundamentals coupled with tactical sessions on digital topics.

Sonia Marciano has been a Clinical Professor at the Stern School of Management since July, 2007. She is currently the Stern academic director for TRIUM – a joint executive MBA program that includes Stern, LSE and HEC. Prior to Stern, she was at the Columbia Business School and prior to Columbia, she spent 2.5 years at Harvard’s Institute for Strategy and Competitiveness (ISC), where she developed content for the Institute’s Microeconomics of Competitiveness course which she co-taught with Professor Michael E. Porter.
Before HBS, Professor Marciano spent eight years as a Clinical Professor of Management and Strategy at the Kellogg School of Management, while also lecturing at the University of Chicago. She has also taught in both executive and full time programs for the Wharton School and Yale SOM. Currently, Sonia teaches core strategy as well as electives in advanced strategy and global competition. In addition, she teaches strategy and economics for corporate executive education programs in the U.S., Canada and Europe.
Sonia has won several teaching awards for distinction in teaching, most recently for best professor Yale’s, Kellogg’s as well as in Stern’s Executive MBA programs in 2010, 2011 and 2012. She was among the highest rated management professors at Stern, Columbia, Harvard, Kellogg and the University of Chicago.
She received her BA with honors from the University of Chicago. She worked in consulting, banking and the insurance industries before returning to the University of Chicago to receive her MBA in 1994, and her PhD in Business Economics and Industrial Organization in 2000.