Which Social Medium Is Right For You - LinkedIn
LINKEDIN is a social medium for entrepreneurs and professionals to network with others with shared common interests including an area of specialization, career, expertise, profession and industry.
LinkedIn can be a great resource centre for entrepreneurs and professionals:
Graduate students looking to tap into LinkedIn’s vast knowledge base
- Job seekers interested in curating job opportunities as well as showcasing their skills and expertise
- Recruiters searching for the right candidate(s)
- Businesses looking to reach a global audience
- Professionals looking for advice, information and guidance as well as leveraging trends and opportunities in their respective industry
LINKEDIN is best for: thought leadership, sharing news, product information and testimonials
LINKEDIN integrated a new publishing platform making it is possible to publish articles on LinkedIn. Publishing an article in your area of expertise on LinkedIn is one way to extend your global reach, get noticed and generate leads, connections, and followers.
Tip: If you are new to LINKEDIN and not sure what to make of it, 1) start by creating an amazing profile highlighting your skills and experiences. 2) invite colleagues, professors, fellow students, team members to join your network. 3) join groups (closed and open groups) in your area of interest (people who are looking to connect with you and closed group admins will review your profile first before deciding to add you to their group or join your network). 4) Follow conversations, ask questions and if you can answer questions or contribute to the conversation by all means do, this will help increase your presence. 5) Follow ‘Thought Leaders’ they are making a significant contribution on LINKEDIN.
Do not feel obliged to engage with LINKEDIN members on a daily basis. However, if you are looking to increase your presence, make connections, give and get advise, make time at least once per week to read up on new and evolving trends in your area of interest.