YES! I have these same thoughts! We are becoming increasingly more conscious about what we bring into our house and the products we use. Some will suggest that using natural products is a luxury, and some do cost more, but what price is the environment paying, what price are our families and future generations paying for these toxic items. Our twins are just over 8 months old and we only bath them once a week and without soap. They are clean, and smell lovely without the unnecessary products. I have been thinking more about packaging too and how I would like to transition to products with less plastic. There is always more we can do, it's just finding the willingness to do it. Great post! -Aimee