A vision of funding economies without debt – case study coffee shop

If you own a coffee shop and want to open a new shop in another part of town you currently must go to a bank for the investment needed. Well unless you have a rich uncle.

A bank loan involves interest rates, terms, a security etc. Then you hope that enough customers will come so that you can pay your interest rates and repay the debt.

The vision of Sweetbridge, a blockchain based company, provides a better way, that involves your already existing customers:

A. Ask your existing regular customers, that love your great coffee and self-made cookies, what they think of opening a new shop at the other location. Involve them.

B. Issue membership tokens and sell them to your customer. These tokens will ..

.. help you to finance the new coffee machine, the furniture etc.
.. give your customers a discount on their coffee prices they pay you. The more tokens the customer buys from you the larger her individual discount.

This mechanism basically collects upfront paid goods and services and borrows from your future.

But wait. Let’s talk about the positive side effects:

1. You might get valuable information from your community or the people they know. It might even make you reconsider and choose a better place to start your second coffee shop.
2. The customers that are “invested” will feel excited and want to make the new coffee shop a success. They will also feel closer to your existing coffee shop.
3. Your invested customers might now residents or friends working in the new area that can refer you. They are the most believable ambassadors you can have. They love your coffee and your cookies and will talk about it.
4. Your invested customers will speak about this innovative way of financing and that they are helping a coffee shop to spread that really deserves it.
5. Your invested customers will brag that they get their coffee for "half the price" (or whatever they pay with their individual discount rate). They will make their friends curious.
6. Do you think your invested customers will consume more coffee or some extra cookies when they have a nice discount? You bet!

One more

When your business is financed by your customers your business will be more customer focused. Instead of worrying about the bank payments you will be concentrated on your customers.

This focus will show and you will grow. With your customers!

This is an exciting future.

Can’t wait until Sweetbridge can deliver.

Peter

P.S.: You heard of this crypto currency and the volatility? Don’t worry. Sweetbridge has a solution with a stable token that stays on par with the USD (later also other currencies).