E-commerce Strategies for Holiday Season 2022 you can’t ignore

As the owner of a brand, you are aware of the unique selling proposition of your product, and you are prepared to highlight its advantages and characteristics from many perspectives. While that all makes sense, it’s not enough to turn your customers into loyal clients.
In fact, people want to read about other customer experiences before making a purchase: 95% of online shoppers read online reviews, 97% agree that reviews affect their buying decisions, and 82% regard user-generated reviews as valuable. The more happy customers your brand has, the more new clients you can acquire. So you need to utilize social proof in your ecommerce marketing efforts.
Here’s how to add social proof for your products:
Collaborate with Influencers
Modern customers crave authenticity. People trust influencer marketing campaigns since they appear organic. Thus, influencers help to build meaningful relationships with consumers.
Share Reviews and Feedback
Customers have unlimited product purchase choices, and it can be difficult for them to make the right choice until they read consumer reviews. As social media has grown in popularity, users can express their opinions and beliefs without being interrupted. The majority of buyers today look for online reviews to learn from customers’ experiences. Ultimately, online reviews are about social proof, so if you're trying to sell goods, it's important to share customer reviews.
Show off your Product
Customers can save time and money by purchasing online. However, the biggest issue for internet shoppers is that they are unable to personally inspect or test a product before making a purchase.
Being an online brand it becomes important for you to Show off your products in most effective ways. You can help your customers understand your product better by providing more details. This is where Live Commerce comes into play and helps brands take their sales to another level. Channelize Live Shopping & Video Stream Plugin is the best channel to start your live selling journey.

With our platform, admins/store owners can easily create and manage their live shopping shows from Production Dashboard and Customers on the other end can add products to cart without having to stop the live experience. And when they are ready to buy, they will checkout.

Read more: https://blog.channelize.io/e-commerce-strategies-for-holiday-season-2022-you-cant-ignore/