the smart Appliance can even complete the transaction without any human input
For decades, the Promise of the smart home has tantalized businesses seeking to capitalize on the dynamics of connected technologies in the home, calling and managing the desires of the occupant entirely without human interaction. Yes, the wise house is here to a certain extent, but experts forecast the truly interconnected smart home, where apparatus and appliances can speak to each other may still be a decade away. There are important problems like data security and interoperability between devices to address. The challenge until then for manufacturers and service providers is how to maximize the revenue potential from stand-alone, pointed appliances and apparatus using smart home technologies that offer added-value to homeowners. Smart companies today understand that traditional models of one-time market through of goods, or standalone products which cannot be monitored intelligently provide little or no opportunity to create a relationship with customers and establish brand loyalty. They also realize that in today's market, their products can function as revenue generators together with the information they gather based upon a homeowner's energy usage, security connectivity and/or home entertainment preferences. One thing that will stay constant at the future of smart house technologies is that companies have to be ready to create a special user experience through engaging content and social media. Using data accumulated by a product, more opportunities exist for businesses to craft messaging, also deliver product and service information that's unique to the user's tastes, past buying habits and product utilization. Companies can offer access to social network-powered communities that generate positive experience feedback and share useful tips and product recommendations. Despite the fact that smart house technology is in its infancy, one thing has become clear: consumers are more than willing to assign routine and repeated purchases of merchandise accessories for their machines. People today lead busy lives and letting a dishwasher purchase more soap or a coffee maker order more beans saves time.
More impressively, the smart Appliance can even complete the transaction without any human input by simply accessing account information. Although these types of behaviors will need a while to be fully adopted due to security concerns or pure distress, they can significantly increase the long list of conveniences provided by the wise home.
Products are being commoditized daily. Over the last decade, the-as-a-Service" version or subscription model has changed the way people buy everything from the music they listen to, the movies and sporting events they see at home as well as the apps they use on mobile devices.
It now seems consumers are willing to use that same model when it comes to making smart home purchases. As opposed to simply making a purchase and owning a device until it becomes obsolete or breaks down, they can elect to sign a monthly service agreement that provides for product use and updates as smart technologies continues to evolve.
This business model provides Consumers with the connectivity and technology they are growing to expect and offers services to make family life more secure and comfortable, while generating a predictable, monthly revenue stream for businesses.
In addition to the subscription Business model, highly disruptive organizations are altering their product management strategy, and finely parsing solutions like the foundation offering may be free, and a cross-sell/up-sell movement with new offers each month is continuously delivered to the user.
Product managers should shift from Long, drawn out BIG products with a great deal of features, to some milder “base" offering, parsing out features into “options" that may be up-sold later.
According to Research, the most sought-after smart appliances by customers provide increased Energy efficiency and increased home security. Today's consumers want thermostats which not only regulate temperature in the home, but could also make energy purchases in their when prices are lowest. They want security systems that can be monitored remotely and offer connected motion detectors, surveillance cameras, automatic door locks and other security system elements that produce a safer home. You cannot put a price on peace of mind. With any new technology, the growing pains of development can present challenges, which informed business people realize are opportunities. This is particularly true around interconnectivity. Developing products that could drive technology to nearer interoperability between appliances, through improvements in hub devices or those that further the development of smart home homeowner recognition (voice, iris or face) can help businesses stand apart from their rivals.
Offer unique opportunities is transaction integration where businesses can create innovative payment experiences, particularly when purchases are initiated by multiple smart appliances and they all can be managed in one place.
Emerging devices and companies that are using parts of these elements in their business models, it is not hard to imagine a not-so-distant future.
Consider a subscription coffee service for example. By seizing on the possibilities generated through the integration of smart home technologies and improving on the current revenue model for a coffee machine, the future could bring us coffee machines which communicate with the user. From routine maintenance tips to updates about automatic ordering, your coffee machine could evolve to learn your tastes in caffeine levels, how hot you like your beverages and even the exact time of day or year you prefer certain flavors.
These advancements are not limited to important manufacturers in CPG and others are exploring opportunities to create more meaningful relationships with their consumers by joining smart packaging solutions to smart home devices.
Packaging could talk into the washing machine? They could communicate about what sorts of substances are in a load, identify the right pour or volume of detergent and similar to the coffee machine, auto-replenish by ordering your go-to detergent when supplies are low. Well, then the opportunities are endless.
Regardless, it’s important to note that while there may be vast opportunity in the smart home market, the user experience should always be at the middle of it. While solutions like those we discussed may be crucial to “locking in" customer loyalty, we must also recognize that it can't exist without leading customer experiences.
Big data and traditional blockchains like Bitcoin and Ethereum can't accommodate this, but new protocols that are being examined this year such as Dxchain will have the ability to get this underway.
A radical transformation is happening in the way that businesses are incorporating smart technology into home Products that cater to the needs of their customers. With the growing Approval of smart appliances by customers come heightened expectations for convenience and functionality.
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