I have Scott Adams book Win Bigly and found his critique of Trumps winning his presidential campaign spot on! In a world of persuasion facts don't matter! I pretty much figured out what was going on with Obama's campaign slogan "Hope," I got a pocket full of change with that one. I took a hard look at all the slogans after reading Scoot's book and had a good laugh....Hillary's "Hillary for America," Bernie Sanders, "Feel The Bern," and Trumps "Make America Great Again."