This Is so cool it's Brave

Brave web browser and BAT a decentralized, transparent digital ad exchange based on Ethereum Blockchain.

Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers.

The Basic Attention Token can be used to obtain a variety of advertising and attention-based services on the BAT platform, as it is exchanged between publishers, advertisers, and users.

Users optionally can viewing ads and will be rewarded with BATs. BATs can be used for premium content or services on the BAT platform.