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RE: How to Save the Deal - Young Hustlers February 8, 2018
@grantcardone Like in Nigeria, most people give the excuse that they can't afford the product because the economy is bad. How do you get that person to purchase your product?
They need to see the value in the product. I am sure that most people in Nigeria want a TV, even though it is not a cheap product. So you build the value - the pain it will relieve, the guarantee you offer that others don't, how Joe Bloggs next door bought it. In the end, people buy because of emotion, not because of facts.