Ultra Platform - Crypto Competitor for Steam and Epic Games Store?

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Today i want to talk about very exciting blockchain project called Ultra (UTA) that just had its IEO in Bitfinex platform.

Ultra's mission is to build a first-class PC game publishing platform and ecosystem that puts an end to the current distribution monopoly by providing new opportunities to game developers, players, and influencers. #Ultra #ETH #Crypto

Steam, Apple and Google have created convenient ways for users to find and install software by means of important advances in digital content delivery — commonly expressed to end-users as “app stores.” The success of these platforms over the past 10 years has meant that users have grown to expect and demand the kind of ease-of-use and seamless purchasing experience that these platforms provide. However, this success has also produced a number of challenges for
the industry. These include:

1. Monopoly: Developers are increasingly having a hard time selling their software´outside of these walled gardens which result in large commission fees and loss of control over their own customers.

2. Discovery Failure
   As the catalog of games continues to grow, gamers are having a
   harder time discovering the right kind of content.

3. Missed Opportunities
   The relatively new phenomena of streamers and gaming influencers has created a new opportunity for game marketplaces to reward andpay users for their play time.

Read the whitepaper here - https://ultra.io/whitepaper