The last thing I want for the DTube concept is to end up in the hands of marketers. I believe while we need to grow it in terms of features and basically increase the quality up to a point where we get enough contents and youtube users consider switching regularly, so developers shall remain in control of the project for a bit.

However when it reaches this point and ads have to become an additional monetization feature, marketers will have to take power for the leader in this market to beat YouTube.