SEC-S20W3 |My Business Ideas| Marketing Strategies

Hello @everyone,accept special greetings from my home country Cameroon .It’s another opportunity participating in this week’s lesson .Bringing out our various business ideas and marketing skill strategies.To expand and make the business to grow well.

Designed on canva

As a business person the goal is always to make profit .But it’s good to bare in mind that for a smooth functioning of a business one need to have a good marketing skills to attract more costumers.If not poor marketing skill make costumers to run away and probably slow the smooth functioning of the business .The effect can led to loss than profit.My explanation below will be focused on marketing strategies with the guided questions given .I hope all find pleasure reading through my post .

I have been mentioning in my previous post about my business I do for almost six years now. “Flora’s kitchen flour ”focused on cakes and pastries.For this past years the business has been based on home delivery and by commands gotten from business pages .Most of my costumers I get are through my Facebook, instagram business page and WhatsApp and also people living in my neighborhood know me well for that .

I consider my costumer as the “king” in my business .Without their support my business can’t grow, therefore I done joke with them .Costumer satisfaction is always my priority. Your costumer can make your business to grow and expand the same as if you don’t manage them well your business can fall .

At times after sales for some months ,I tell my costumers to analysis my services given to them. I asked questions based on quality of my cakes and pastries had there been a change service,Are they satisfied with my services given to them and is they any thing they thing I should add or avoid it in business . From here costumers recommend action I take them seriously into consideration .To work on it and satisfy for the smooth functioning of my business.

One can never be perfect all the time , they are moment I might delay with the delivery of the pastries and cake ordered by a due time constraints .I always sincerely apologize to my costumers for working with the time given .At times you can bake a cake and a costumer gives a designed .You do it but some are complicated immediately you add a decorated design or subtract from the one was given .Some will complain , the better way I do is apologize and tell them the reason while make it that way.

I always motivate my costumers by giving discount to those you have been supporting my business always.This is a way of maintaining your costumers and making them to bring more people .I make sure I do good quality cakes and pastries for my costumers without economizing ingredients.In such a way when you order pastries from me you will keep on buying because of the quality and costumer satisfaction.I always give a listen hear to all my costumers with my wether good or bad for a better solution at the end.

I always tell my costumers I don’t do business out of pity but I tax you base on the ingredients I use to produce your desires pastries.Trying to take payment of something does deserved price make a lot of business men and women to give you fake good .I always try to caution you of the quality of things I will be giving you and not quantity.

Therefore, my priority in my business to satisfied my costumer first , having a listening ear to all their problems, recommendations wether good or bad, Give out only quality of my services and not quantity, motivate them once in while by giving discount of services and always apologize when it Necessary.All these will attract more costumers and will make you to gain more sale for the smooth functioning of the business.

My business “Flora kitchen flour” is been by me alone .At times is always a tiring and hectic one for me some days . They are days It’s showing I have command to 4 or 6 different people a day .Even though I programmed a head of time and work it but I most say it’s not easy .

It’s abit stressful, initially now I want to open a cake and pestries together with cake accessories .I need to employ or hire someone to manage the business with me .This is because doing this alone will be difficult for me .Aside from my business am a certified teacher from the ministry of secondary education . Monday to Wednesdays am occupied with school work .

For this reason I need one employee to work with me for the start. When the business start to grow or make sale I will see if I can recruit another worker .My hiring professional to work with me will depend on sales and growth of the business .If there is more sale will employ more people but for now it’s a starting business I need one to run the business with me .

I earlier mentioned I have been running my business alone for 6years now base on commands and delivery .I do it only at home and my costumers contact me through my business passages on Facebook, Instergram and WhatsApp. For commands , the way the business is growing. I have decided to open a cake and pastries shop in a lucrative place in town.

Not only cakes and pastries but e pan the business with pastries and cake accessories.All bakers will always needs this accessories only few people are into cakes accessories business in my location .My after , always asking about accessories tools for cakes .I think is a good expansion together with my pastries business.

This will also serve stressed of only having cakes and pastries but based on commands .Visiting my shop you will it there at any time and for those who prefer doing theirs at home. pastries and cakes accessories will always be available in my shop for easy purchase.

Aggressive marketing strategies for me it can’t never attract costumers to buy instead makes costumers to run away.Soft marketing strategies is always the best methods, you are there because of your costumers .When there is a soft marketing strategies a costumer will always buy and even make referrals to other people to support your business.

The fact that you are aggressive make a lot of people not support you .Care you are selling the quality so far.Also always make discounts once in a while to your costumers .This make them feel valued in your business and give them reason to support you .A lot of them can help you to advertise you business and make referrals to people buy.

Giving sweet words to costumers and making a constructive, respectful contribution on good.They want to buy soften their heart to support you. Therefore , being aggressive in a business is not worth good but make costumers to run away.They Will only support your business when they can’t get the services they want else where .

I have come to the end of my discussion about business strategies.Bringing out strategies you can use to grow in your business rather than to use wrong methods by giving room for costumers to run away. I will invites @eliany @josepha @inspiracion and @crismenia to participate in this contest with their entries by sharing their own business strategies ideas .