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RE: $1 Long Island Iced Tea from Applebee’s: Drink Deal Won’t Save Dying Restaurant Chain
They clearly chose long island iced tea's because of the acronym. The problem why we aren't raving about this deal is because it doesn't align with Applebee's Brand.
I completely agree that this won't save their company, and to me, this is a red flag. Applebee's is getting desperate, and they are trying to attach themselves to anything, even if it sacrifices their brand.
If Applebee's wants to turn their company around, I believe they need to stick to their roots like how chili's has brought back their "baby back ribs" campaign. Applebee's could be a nice family restaurant, but they need to make big changes.
Yes, it smacks of desperation for sure.