Global Dog Food Market Influenced by Product Innovations

Dogs currently represent one of the most popular pets owned across the globe. Similar to other animals, dogs require a specific set of nutrients including proteins, vitamins, minerals and energy. Dog food is a mixed ration with the correct proportions of these nutrients. It is generally formulated with various ingredients such as oatmeal, potatoes, pea protein, sugar-based sweeteners, bone meal, chicken as well as liver chunks. The first processed dog food was introduced in the mid-1800s by James Spratt who produced dog biscuits made from wheat, beet root, vegetables and beef blood. With time, innovative dog food products were developed by various manufacturers which rapidly gained popularity. Currently, the dog food industry is witnessing a positive growth as the producers are inclined towards offering holistic, premium and natural products to dog owners. According to IMARC Group, the global dog food market reached a value of more than US$ 49 Billion in 2017.

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Increasing pet humanisation to stimulate dog food sales

Currently, the culture of owning a pet, especially dogs, is rising on a global level which has given a rise to the demand for dog food. This is further supported by an increase in the geriatric population, along with improving standards of living in developing nations, which has supported the adoption of dogs as companion pets. Apart from this, the emerging trends of pet humanisation and premiumisation have encouraged the owners to offer a healthy and high-quality diet to their dogs. In line with this, manufacturers have also started introducing innovative and organic product varieties. However, a vast number of dog owners prefer homemade food and do not have proper knowledge regarding the dietary requirements of their pets which acts as a hindrance to the market growth. Looking forward, the dog food market is expected to cross US$ 61 Billion by 2023, at a projected CAGR of around 3.7% during 2018-2023.

Breakup by Product Type

The market has been analysed on the basis of different types of products including dry dog food, dog treats and wet dog food. According to the dog food market analysis, dry dog food represents the most preferred product as it is less expensive in nature. In addition, it also reduces the cumulation of dental tartar, and thus, results in healthier gums and teeth.

Breakup by Pricing Type

On the basis of pricing, the market has been segregated into premium products and mass products. Premium products are the most common choice among dog owners owing to an increase in awareness about the right amount and type of nutrition required by dogs. In the developing regions, a rise in the disposable incomes of the consumers has enabled them to afford high-end dog food products.

Breakup by Ingredient Type

Based on the ingredients used for formulating dog food, the market has been segmented into animal- and plant-derived products. At present, animal-derived products are gaining momentum at the global level as they are easily digestible, provide energy and help in maintaining the health and wellbeing of the dogs. Some of the common types of animal-based ingredients used in dog food and cat food include poultry, pork and fish. On the other hand, plant-derived products majorly include grains like corn, wheat and barley.

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Breakup by Distribution Channel

Currently, there are several retail channels through which dog owners can purchase the desired food product for their pets such as supermarkets and hypermarkets, specialty stores and online. Amongst these, supermarkets and hypermarkets represent the biggest segment as they offer an array of dog food brands from which the consumers can choose according to their preferences. These stores also offer an optimum expiry control due to which the consumers are assured to be provided with freshly manufactured products.

Regional Insights

On a geographical front, North America exhibits a clear dominance, holding the majority of the global dog food market share. It is followed by UAE pet food, Western Europe, Asia Pacific, Latin America, Eastern Europe, and Middle East and Africa. The growth in North America can be accredited to the availability of a wide range of products for dogs of different size, breed and age. Over the past few years, dog ownership has gained popularity in the region as their companionship is known to reduce the risks of adverse health conditions. Similarly, in Western Europe, the demand for dog food is being driven by the availability of breed-specific and health-oriented products across the region.

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The global dog food market is highly concentrated in nature with the presence of few small and large players currently competing in terms of quality and prices. This has resulted in an intense competition in the market where manufacturers are continuously launching value-added products with different ingredients and packaging. Some of the key global players include Mars Petcare Inc., Nestlé Purina Pet Care, Hill's Pet Nutrition, Proctor & Gamble Co., and Del Monte Foods.

About IMARC Group:

IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the dog food industry, which has enabled the clients to successfully set up and expand their businesses. Some of the company’s offerings include:

• Market Research
• Plant setup
• Plant Expansion
• Marketing and sales
• Procurement and Distribution
• Innovation and Product Development