In my opinion, the difficulty is that the Steem, or the presentation of the Steem is too complicated for a simple user. When you read the technical part or listen to the conference of the Founders of Steem, everything is so "clear and understandable ..". About this, the Russians have a proverb: "here you can not understand without the half a liter." It is necessary to submit information easier, closer to people, what would a simple housewife understand.