RE: YouTube is Dying and I've Got the Data to Prove It. | Q1 '18 Streaming Platform Report
The title may be a little dramatic (to help with views), but I think that this statistics when combined with overall sentiment by many in industry offer a really solid basis for a declining youtube. You have to remember that while YouTube may have only lost 30% of it's creators this quarter, that's not the whole story.
Other platforms are gaining on average 90%, putting youtube's performance a whopping 120% lower than industry average right now. Even if it's just one quarter of data, that is a big deal. This type of performance isn't going to be remedied next quarter, and I expect similar numbers unless YouTube makes some major changes (which is always a possibility).
Additionally, I'm a content marketer and for years now the entire industry has agreed that live content is the future of video consumption. This makes data from live streaming a very viable source for predicting the future. In time, live streaming will overtake pre-recorded content as the primary form of video consumption and creation, and the platforms that cater to live content best will be the future hubs of video consumption.
If YouTube loses the fight it will always be second to Twitch or whoever else claims the live content crown.
The world isn't only America.
Please link to that post. I don't know what number they are pulling, but that'd make them bigger than facebook, which I don't think is the case. It's likely that this number is the total log ins, not unique log ins. So not 1.8 billion accounts, but maybe 300 million logging in 6 times a month or something of that sort.
I think its unique, and I also believe Facebook has over 2 billion monthly active users which still make it number one.
Here's the source of my screenshot https://www.theverge.com/2018/5/3/17317274/youtube-1-8-billion-logged-in-monthly-users-brandcast-2018
Please let me know if I missed or misunderstood something here.
interesting - yeah, that puts them very close to facebook.