Free shipping is horrible for the environment — but one of fast fashion's rising stars is showing the industry that convenience doesn't have to destroy the planet

Reformation is known for its commitment to the environment — and clothes that "cool girls"love.

But a new move by the retailer initially seems to contradict that. The company announced it's launching free global shipping.

Reformation says, to help counteract potentially harmful effects on the environment, it will offset all carbon emissions, as well as harmful gases like nitrogen oxide or sulfur dioxide.

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