Using Big Data to Target In-Market Shoppers
The results of the 101 Data survey referred to in the linked article could be summarized as follows:
Although retailers see the potential of Big Data solutions, they are holding back its implementation because:
- They don't fully understand how Big Data can solve their problems.
- The cost of implementing Big Data solution is high and need to come down.
- The complexity of Big Data solution is an impediment and need to be simplified and made intuitive to business users.
The linked article goes on to provide a solution to these concerns by recommending Data As A Service (DAAS) and explains its merits.
Click the link below for more.
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