what is directory submission in SEO

A directory submission site is the context point of search engine optimization (SEO) referring to the process of submitting a website's URL and relevant information to online directories, which are organized collections of links categorized by topics or industries. This practice aims to enhance a website's visibility and improve its search engine rankings by creating backlinks from reputable sources. By listing a website in these directories, businesses can increase their chances of being discovered by potential customers, as well as drive targeted traffic to their site. Additionally, directory submission can contribute to building a website's authority and credibility in its niche, as search engines often consider the quality and relevance of backlinks when determining a site's ranking in search results.