5 important digital marketing trends to look out for in 2020
By now online entrepreneurs and digital marketers would reckon that it doesn’t matter what your industry is or what products or services you offer, digital marketing services in Abuja or digital marketing trends cannot be ignored to make a successful digital marketing campaign.
Some couple of years ago, companies and services needed little more than a website and a Facebook page, but now, digital marketing terrain is evolving so swiftly that it’s extremely hard to keep up.
Digital marketing is made up of lots of channels. Building brands with social media presence, increasing online visibility and organic traffic through SEO, using PPC to jump lines on the SERPs, website design to create a fantastic impression of your brands, content marketing to boost search rankings and help potential customers learn more about your business, email marketing to help a business follow up on potential customers and send custom information about products or services and continually evolving technologies such as google updates and Facebook algorithm updating keeping many businesses and digital marketers on their toes.
Digital marketing trends that worked for businesses in 2018 and 2019 might not work in 2020, therefore digital marketings and online business and services have to adapt to latest trends if they want to witness reasonable and genuine results.
This is why we have compiled a detailed list of digital marketing trends to look out for in 2020
1. The importance of listings for local SEO
This type of SEO is extremely important for businesses that operate at the local level. For a business like an electrician, plumbing company or bricklayer, your Google my business helps to provide valuable information and helps establish your geographical location.
Listing for local SEO is important for a number of reasons
It helps businesses to show up for near me searches and also helps searchers to get more information about a business. Customers can see a business open hours, address and star ratings left by other customers.
Listing for local SEO also helps to increase search engine rankings
It also allows you to manage your business information in search, maps, and other Google properties.
2. Voice search becoming more important for SEO
Since 2019, the voice-activated search continues to be more important in SEO. According to a recent report by forbes.com, some individuals speak to Siri, Cortana, or Alexa more than they speak to their family members. For instance, a person looking for a plumber could just ask Siri “Plumber in Lakewood”
That is why 2020 SEO gives more priority in choosing keywords based on the question people may ask when using Siri or other voice search tools. A well-optimised voice search helps to increase search engine visibility
3. Visual search gradually taking over
According to a recent report published by Blogspot, 90 percent of information transferred to the human brain is visual and by 2021, websites that redesign their website to support visual and voice search will increase digital eCommerce revenue by 35 per cent. software or tools like Google Lens, Pinterest Lens and related search tools have turned a user’s camera into a search bar.
The new trend is that instead of typing a description into Google, users can now upload an image and get the required information about the item from the picture.
Business can leverage on visual search by adding high-quality images and tag the images uploaded to descriptive keywords that are relevant to what users are searching for.
Introduce an image search strategy into your online inventory and use market platforms like Pinterest.
4.Make your content generate interactions
With the increasing level of conversations on social media platforms like twitter, making your content generate interactions and conversions is one of the trending sections of digital marketing.
Writing contents that generate interactions helps in increasing brand awareness.
5. Mobile SEO
Optimizing for mobile doesn’t seem like it should be a trend in 2020. Google announced that it would be mobile-first indexing sites in 2018 and mobile searches have outweighed desktop searches for a while.
Even though it’s proven that your website mobile page is more important, the mobile version tends to be deprioritized.
If your website isn’t built so it’s responsive (adapts across multiple devices without a mobile version of your site loading), you’ll likely see your traffic decline.
Focus on UX initiatives for mobile such as page speed, responsiveness and proper sizing of images and clickable areas.