L2 Digital IQ Index: Top Food Brands in Digital 2017

With digital sales of food and beverages expected to eclipse 20 percent by 2025, the food industry is ripe for disruption.

While only ten percent of brands offer direct-to-consumer e-commerce on-site, there is near-universal distribution across major e-tailers. However, those sites present an increasing challenge as private label brands evolve into formidable competition. With the Amazon acquisition of Whole Foods, food brands face a disruptor whose private labels dominate the site’s food categories, coupled with technology that could be the Lucifer of brand equity: Alexa.

L2's fourth Digital IQ Index: Food 2017 benchmarks the digital performance of 146 brands. For more insights, visit http://bit.ly/2vqxsGS.