Bill Michelon’s Digital Media Industry Insights For 2018

The year 2017 came to an end following the introduction of many new digital marketing tools, practices and products. The digital landscape continues its momentum of providing more opportunities to communicate and enable smarter marketing.

As a digital media buying expert, Bill Michelon shares key insights about exciting trends in 2018. Below are some trends in digital media buying and marketing that he expects to see in 2018.

Voice Search

Voice search is increasingly becoming popular. Up to 20 percent of queries on Android smartphones are conducted via voice search. In 2018, the adoption levels are expected to gain steam as more people embrace this super convenient technology. The use of voice search will undoubtedly change the way users make queries via search engines like Google and Bing.

The technology allows queries to become more conversational and natural. The queries are typically longer (long tail) and more accurate. In addition, voice searches can be done via mobile from anywhere. Search engines often consider geolocation to identify local businesses.

Michelon recommends that businesses should work on local SEO and optimize long tail queries with less unstructured language to improve visibility.

Shoppable Media

Behind this term lies exciting possibilities for businesses and platforms that provide access to rich content. The concept brings the option for consumers to buy products directly. A Buy button can appear on a published image, for example on Instagram. This makes it possible to capture the attention of Internet users as close as possible to their areas of interest.

Also, known as social selling, shoppable media allows merchants to use social media to sell a product or service through a publication, photo, or video. This sales technique is particularly useful for obtaining leads, boosting sales conversions, and disseminating information about an offer. There are different formats on the social networks. The Call-to-Action button is popular.

Chatbots

Chatbots allow companies to have a robot that interacts autonomously with users. The technology uses a pre-established schema or machine learning. The chatbot can answer users' questions automatically and quickly. To book a table in a restaurant or learn about the availability of a service or product, the software searches and analyzes the situation to provide an accurate answer.

Mobile pages in AMP format

Google experimented in 2017 with its new mobile format, AMP (Accelerated Mobile Pages). The goal of this technology is to speed up the loading of web pages visited via mobile devices by getting rid of most superfluous elements. It also uses an advanced caching system.

Most open-source CMS platforms already offer modules to render pages in AMP format. The complete transition to this technology should take off in 2018. Beyond the convenience for mobile users, this technology will become essential from the point of view of SEO.

Connect with Bill

Bill Michelon is a successful businessman with vast experience in the area of digital media buying. He works tirelessly to help clients and small businesses formulate effective digital marketing strategies. Many companies take advantage of his expertise to achieve their marketing goals.

You can connect with Bill via his website - billmichelon.com or social networking platforms, including Twitter and Facebook.