THE RIGHT CHOICE OF KEYWORDS AND HOW TO USE THEM

WHY KEYWORDS AND WHERE TO INTEGRATE THEM?

As the name indicates, keywords are key words that you will have to choose to be found via the search engines. They will help make you appear on the first page of google. Once selected, you will have to integrate each one directly in your article as well as in your meta html tags, if you have made your own website. And (html file) or in the "add my keywords" box if you are on WordPress (help yourself with an SEO extension).

BUT THEN HOW TO CHOOSE THEM?

Choose words related to your article that will differentiate you from your competitors. A well known book "Blue Ocean Strategy" explains that it is better to fight against the blue ocean than against the red ocean. Here is an example that will help you understand this expression:

You are a wedding planner and you decide to write an article on "How to choose your wedding planner". If you determine a keyword like "wedding planner in Australia" or even "wedding planner in Adelaide", you will still face a tough competition (the red ocean). Except bloggers with a community that already follows them and can hope to escape this rule. Your item will be drowned in the mass with almost no chance of getting out.

At first, before having more traffic, choose to do what we call Market Mapping to touch the blue ocean, less saturated with the competition. You can take as keywords for example "wedding planner in [my city] or [my district]". The number of searches with this title will be lower, but you will have a much better chance of making your blog article appear on the front page of google and win a click on your blog. The advantage is that you will gain traffic. Once again, you will be rewarded because, in addition to the quality of the content (seen above), traffic density is also part of a criterion that will determine your place in the search results.

HOW MANY KEYWORDS TO CHOOSE TO MAKE YOUR ARTICLE APPEAR ON THE FIRST PAGE OF GOOGLE?

There is not really a rule but twenty words are enough. Determine a "main" keyword that will be placed several times in your text in different places.

Again here, be careful not to abuse it else you will be penalized if Google sees that you have tried to cheat. How to make them visible to Google? Each keyword should be in bold if you are on WordPress or other blog editor or in the tags if you do your own site.

AWARENESS

Google loves that the link of your article / page / blog is quoted in other sites. This is what we call Hyperlink.

But be careful there are also rules to respect:

Do not show your link on a site that has nothing to do with your theme. In other words, do not rush after "read my article" by calling your friend who sells cars to put your wedding blog on his pages. There will be of no effect, of no use at all and Google will see that you have tried to cheat.

IN SHORT

In conclusion, you will understand, do not challenge the intelligence of Google. You could pay the price of your audacity by losing places on your SEO. Maintain a requirement that matches the expectations of the search engine. Google will reward you by making you its star on its results page.

This is well worth the few efforts mentioned in this article. Also, to share it with you; In less than 2.5 months I managed to be on the first page of google. Note that there is no immediate result for SEO. You will reap the fruits of your labor, whether good or bad a few weeks later. If you have any questions or queries about how to appear on the first page google or anything else you would like to know about, just indicate them in comments below and I would be happy to answer.