What Is Smart Bidding?

Smart Bidding is a term for effective automated bidding decisions using Google Ads’s advanced machine learning algorithms. Smart Bidding is a real-time bidding choice that uses Google Ads’ machine learning to boost conversions or conversion values. The search engine giant Smart Bidding automates your bids and makes the most of your budget based on specific objectives. It allows you to pick between getting the most clicks or conversions based on your target return on ad spend.

Smart Bidding will save you a few hours and a lot of efficiencies for your campaigns. Since the beginning of this guide, we have broken down the available Smart Bidding strategies. We have included suggestions on when to use them best and hints on how to get the most out of each.