Hi, @eturnerx. Thank you so much for this question. It’s exciting to talk about these things. It’s also exciting that we can give you some concrete answers! 😊

For the first matter, the front end literary journal, we could be looking at a working product in a matter of weeks. For more specifics, I’ll tag @disregardfiat into the conversation. He’ll be able to give details on that particular subject.

KPI 2 deals with engagement, and while we can’t predict to a day when a group of people will get excited about our community and come piling in, we do think that by October we will have some lively conversations happening directly on the blockchain rather than in Discord or an alternative forum. This can also be said for KPI 3. We think that by the end of the year, we will be regularly onboarding new users. Keep in mind that the number of new users will grow exponentially as readers tell their friends, and those friends tell friends, and so on. Just today we discussed how to leverage Facebook in a way that lures people to Steem instead of providing an alternative discussion board away from it, as is sometimes the case.

Regarding comments posted per month via SHP--interestingly enough, we’re currently considering a strategy that has these comments coming in via Steemit itself, rather than an alternative front end. This is due to the re-energized dialogue we’re seeing about Steem communities. Our literary journal won’t be a home for comments, as that’s a liability for any professional publishing medium. But we do have a very simple method built into our blueprint for boosting engagement organically. As soon as the literary journal goes live, you will see it in action.