Deadmau5 - How to Create a Cult Like a Pro (Insights Into Branding Without Marketing by Matt Laker)

Deadmau5 - How to Create a Cult Like a Pro (Insights Into Branding Without Marketing by Matt Laker)

Bass
Flashing Lights
And a Crazy Huge Mouse Head
I experienced it myself.
Deadmau5

I went to a Deadmau5 live concert in Saigon and it was insaaaaane. After leaving the event I felt hyped and like I am part of something bigger.

The next day I started researching about this guy. Why did the concert flash me like that?

I realized that this DJ has one of the most unique marketing strategies that I have ever seen. I decided to call the guys who are responsible for marketing Deadmau5 in new markets like Vietnam. Next day I scheduled an Interview with one of them...

I got amazing insights into the way that his branding works - and how he does marketing without doing marketing...

Now here is the best part: Many of these strategies are applicable to any kind of business. I actually learned a lot about how to market myself and promote my businesses in order to create true fans and followers.

Check out the video about Deadmau5 - How to Create a Cult Like a Pro

LISTEN HERE FOR AUDIO:
https://soundcloud.com/mattlaker-podcast/deadmau5-how-to-create-a-cult-like-a-pro-insights-into-branding-without-marketing-by-matt-laker

WATCH VIDEO HERE: