• Finalizing market strategy - Looking forward to seeing that strategy
• Not opening books - No need to see those details. Didn't ask for them.
• Marketing - that is promising but ambiguous (marketing for @dcommerce or STEEM?)
• Use of a token that is traded for upvotes in STEEM system - Not too excited about another paid upvote service, although, understandable strategy given the STEEM system as it exists today. Seems like that would bring value to the individual user of your token while reducing value of the STEEM network.
• Use of Visa & PayPal - Great, but is that something different than @dstors

What I was fishing for was what makes @dcommerce valuable to STEEM that sets @dcommerce apart from @dstors to create a user base of new Steemians that doesn't already exist on STEEM.

This may be a tough to answer. I understand. Maybe you need some time to ponder the concept as you have already stated that you are still finalizing your market strategy.